Mocha Mousse: Pantone Colour of the Year 2025
After Peach Fuzz last year, Pantone’s Colour of the Year 2025 is… (drumroll)… Mocha Mousse! The dreamy soft-focus desktop backgrounds of dandelion clocks, fields of peach-coloured Pampas grass, a fluffy close-up, and a peach-coloured room floating in the clouds are so last year. Instead, for the announcement of Mocha Mousse, Pantone’s launch images have been […]
Traditional Terms Still Used in the Digital World
We were discussing in the design studio how a lot of the work we do in digital today has its roots in much older traditions. These “old school” words, terms, and concepts have stood the test of time and are still in use in the twenty-first century. So, let’s have a quick look at the […]
Happy Birthday, Apple Macintosh
On this day in 1984 the Apple Macintosh launched. During Super Bowl XVIII, a dystopian ad, based on George Orwell’s 1984, and directed by Ridley Scott, director of the films Alien and Bladerunner, aired for 60 seconds. The dark stage of the TV ad featured grey monotonous people filing in to watch a huge screening […]
The Continuing Importance of Graphic Design in 2024
Graphic design is still massively important for businesses in 2024. We would say that though, wouldn’t we? We’re a full-service design and digital agency, so it’s in our interest to keep the topic of graphic design alive. But let’s be honest, because that’s what’s kept customers coming back to us for the past 17 years […]
Peach Fuzz is the Colour of the Year 2024
For nearly 25 years now Pantone has been giving the world a “color of the year” [You mean colour of the year, surely? Ed] For 2024, that colour is… drumroll… Peach Fuzz!
Peach Fuzz 13-1023 that is.
Brochures: More Powerful and Compelling than Ever Before
In a digital world, you may find it hard to believe that there’s still a place for printed brochures. But because so much is virtual, the physical is made more precious. A tangible brochure you can handle and browse is a valuable tool that should play a leading role alongside your website, social networking and other […]
Meet Flossy – The New UKIP Logo
The latest UKIP logo has only been out for a few hours and already it’s whipping up a storm of controversy. The story starts this morning at UKIP’s National Conference 2017 in Torquay. The United Kingdom Independence Party unveiled a couple of new logos for members to vote on – one very dull and boring, the […]
Is Your Packaging Letting You Down?
If you sell a consumer product, you’ll know how important advertising and branding are to your success. However, many brands are falling at the final (and most important hurdle) – the packaging itself.
How to Write a Design Brief to be Proud of!
Taking time out to write a design brief to be proud of can seem like a pretty daunting task; especially if you have little or no experience of ever completing one. How do you get all your ideas across in a clear and concise way, and make sure the designer is on your wavelength? Well, here at Hampshire Digital Agency Clever Marketing we have put together a few points which should help get you on the right track.