Category: Customer Experience

How To Create Multi-Generational Content

How to Create Multi-Generational Content

As a marketing agency, we’ve witnessed a lot of changes in the digital landscape over the years. One of the most prominent has been how the internet has become increasingly essential for people of all ages, genders and nationalities across the world. It’s accessible to everyone – from teenage digital natives to pensioners. The only […]

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Clever Marketing

Appealing to Different Customer Budgets

One thing many businesses have found over the last few years is that customer budgets have tightened and more scrutiny is given to the price of products and services. We’ve seen a number of successful businesses responding to this change in the commercial landscape with a more flexible offering, one that appeals to different business […]

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Converting leads into sales

Converting Leads into Sales: 3 Key Factors

It is great when a marketing campaign generates a sizeable pot of new business leads and warm contacts. This achievement though presents the immediate challenge of converting that interest into sales. And yet customer interest is notorious for waning, which is why it’s important to remember that one ‘touch-point’ alone with your company rarely persuades […]

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Build competitive advantage by enhancing your customer experience

Build Competitive Advantage by Enhancing your Customer Experience

With the arrival of the New Year, many businesses are looking ahead and planning how to make the next 12 months even bigger and better than the last. Whilst it is tempting to focus purely on new prospects, there is often much commercial benefit to be gained from your existing customers. The Value of your […]

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