Author: Paul Mackenzie Ross

Digital Marketing in Challenging Times

Digital Marketing in Challenging Times

You know the drill by now.

Stay at home. Don’t leave the house. Unless, of course, you need basic provisions, one session of exercise, to collect medications or tend to a vulnerable relative or neighbour.

The effects of the coronavirus outbreak have been massive, both on a personal level and for businesses too. So, what advice does Clever Marketing have for firms in this current climate?

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SEO word count is not a ranking factor says Google's Jon Mueller

SEO Word Count is Not a Ranking Factor

There has always been talk about the pace of change in the world of Search Engine Optimisation (SEO). Sometimes you notice the SEO change, sometimes you don’t. Some changes in the SEO landscape seem minuscule and incremental, at other times they can feel seismic. However, the latest revelation by John Mueller, the Senior Webmaster Trends […]

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Featured Snippet? Get to the Second Page of the SERPs

Featured Snippet? Get to the Second Page of the SERPs

Fresh in today, Google has announced that if your site earns the hallowed “featured snippet” place at the top of the Search Engine Results Pages (SERPs) then your site will no longer be listed on the first page of Google organic results.

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Zero click searches

Dealing with Zero Click Searches

You may have heard of “zero click searches” or “no click searches” but what are they? What they mean for Search Engine Optimisation (SEO) and what can you do about them? What are Zero Click Searches? Back in September 2018, at BrightonSEO, I was pleased to see Rand Fishkin take to the stage as the […]

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8: Get Social

You’ve done everything you can from installing all the right tools, doing your keyword research, auditing, refreshing or rebuilding your website, reviewing your content strategy and doing your Search Engine Optimisation (SEO) and your Pay Per Click (PPC).

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6: Keep Doing SEO

8 Steps to Increase Traffic to Your Website: Part Six Keep doing SEO because, you’ve heard it before and you’ll hear it again… SEO is dead. Long live SEO.

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Have a Content Strategy

5: You Do Have a Content Strategy Don’t You?

8 Steps to Increase Traffic to Your Website: Part Five You do have a content strategy don’t you? Because one of the tenets of the website industry is that Content is King. Bill Gates said this in an essay in 1996 and, all these years later, it still holds true. Websites such as the BBC, […]

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