Does Your Business Have A Brand?
We all see examples of branding every day. When we’re shopping, watching TV, reading the news, or searching the internet for a product or service we want to know more about.
Author: Paul Mackenzie Ross
What’s the Secret to Delivering Meaningful Marketing?
On a monthly basis we get clients contacting us who want a new website, a new brochure or an advert. Simply doing what is asked of us would be easy, but not true to our ethics.
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Hello Farnborough
After an absence of nearly two years, Clever Marketing has returned to say Hello Farnborough.
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Saving More Money on Google AdWords Campaigns
Yes, we know, it’s not Google AdWords anymore. But just like Opal Fruits (Starburst) and Marathon (Snickers ) it takes time to adjust to a new name when you’ve used it for so long.
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Google Ads is the New Google AdWords
Google Ads is the new name for Google AdWords. Introduced way back in 2000, Google AdWords was quite a revelation at the time. All we had before it came about were pages upon pages of organic results. Then Google announced that people could PAY to get their keywords above all the search results. And below […]
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Quickly Saving Money on an AdWords Campaign
Saving money on AdWords is something we genuinely enjoy doing for our clients here at Clever Marketing. We get a lot of enquiries for assistance with PPC campaigns and many of them are from businesses who’ve not been looked after properly. Priding ourselves on great service, we love taking on these new clients and showing […]
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How to Secure Your WordPress Websites
About a year ago I heard some feedback from a meeting where, upon discussing the platform for a web design project, the client said: “But I’ve heard that WordPress is the most hacked CMS in the world?” You know what? That might be perfectly true. Let’s have a closer look at that claim and then […]
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Google Speed Update Threat to Slow Mobile Sites
Every month we work on custom SEO reports for our digital marketing clients. One issue we always look at is how our clients’ websites are performing on mobile. Why? Because mobile has become a massive part of search in recent years. When I had my first mobile phone nearly 20 years ago (a Nokia 7110) it […]
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Google Starts Indexing Mobile-First
The Google search engine has always crawled and indexed desktop sites. For a long time that’s how we all consumed websites – on once-expensive desk-bound Personal Computers. Then when laptops became affordable, they started to become the new desktop machines [I’ve got two on my desk right now – Ed] The mobile web took longer […]
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6 Ways to Spring Clean Your Website
Christmas and the New Year are now well behind us, the Vernal Equinox has passed and the days are starting to get noticeably longer – leaving work before the sun sets is a sure sign that spring is upon us. So with the new season blooming it’s a good opportunity to take a fresh look […]
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