Business Processes: Beef Up Your Lead Capture & Conversion
As a full-service digital marketing agency in Surrey, Hampshire, and Berkshire, Clever Marketing offers the whole range of design, print, digital, web design, SEO, PPC, and social media services. That’s a lot to offer for a small company but we punch well above our weight due to a couple of very good reasons: We’re also […]
Clever Marketing Goes Full Terminator: 100% AI-Powered Digital Marketing!
BREAKING NEWS: Clever Marketing throws caution (and humans) to the wind, becoming the world’s first 100% AI-powered digital marketing agency!
Quality Content Holds Fast in March Core Update
One thing we will not have to be reporting to our clients when we write their March marketing reviews next week is any adverse effects of the Google 5th March Update. Why not? Because it hasn’t affected any of our customers. And again, why not? Because informative, quality content was not the target of the […]
Why Websites Need Technical SEO
Websites are complex things. From the DNS (Domain Name Server) to the CMS (Content Management System) there are myriad sophisticated systems that all work in harmony with each other. However, like many things, from bicycles to cars and houses – if they’re not maintained properly, they can cause issues or suffer from suboptimal performance. Keeping […]
How to Build SEO-Friendly Websites
Our first reaction, as a B2B website design and digital marketing company, is to say ask your local web designer. If you want your website to perform well in the search engines, then it would be natural to say look for a local SEO agency. However, we’ve often found that design and SEO are mutually […]
5 Steps to Refresh Your Website and Stay Ahead in 2024
Spring is in the air and whilst most people think of spring cleaning their homes, we’re thinking about what’s closest to our hearts as a digital agency – spring cleaning websites. Just like in the analogue world, digital is no different, and websites always need a tidy up. Redesigning a website may not be immediately […]
Is Accessibility Still Relevant in Web Design?
Back in 1998 building an accessible website was very different from how it’s done today. You’d open your copy of Notepad, edit the raw Hyper Text Markup Language (HTML), save that HTML file, FTP it up to your server, and then test the URL using the W3C tools and presto! You had an accessible web […]
Website Redesign Considerations
Every website needs to be redesigned at some point. Whether it’s a minor redesign, to simply freshen up a well-built but aging site (Which doesn’t take too long these days), or a full-on ground-up rebuild (Which takes a little longer to do it right), website redesign is an absolute necessity. There are many reasons why […]
Traditional Terms Still Used in the Digital World
We were discussing in the design studio how a lot of the work we do in digital today has its roots in much older traditions. These “old school” words, terms, and concepts have stood the test of time and are still in use in the twenty-first century. So, let’s have a quick look at the […]
Happy Birthday, Apple Macintosh
On this day in 1984 the Apple Macintosh launched. During Super Bowl XVIII, a dystopian ad, based on George Orwell’s 1984, and directed by Ridley Scott, director of the films Alien and Bladerunner, aired for 60 seconds. The dark stage of the TV ad featured grey monotonous people filing in to watch a huge screening […]