DIY SEO vs Using a Digital Agency
You’ve got a brand-new website design and now you need traffic and leads to drive sales for your business. What do you do next? Search Engine Optimisation (SEO) is an effective way to raise your website profile in the search engine results pages (SERPs). What’s more, it’s commonly understood to get “free” traffic. And this […]
Why Your Business Needs a Digital Marketing Review
When was the last time you conducted a digital marketing review for your business? This year? Back in 2022? Never? If you’ve not looked at your digital marketing landscape for a while, then it’s time to conduct a digital marketing review. You’ll be glad you did… What is a Digital Marketing Review? A digital marketing […]
The Clever Approach to AI: Craftsmanship in a Digital World
We’ve only just started the month, and are already closing in on calendar year end, but I’s been an incredibly busy period for our digital marketing agency. The Online Safety Bill Just a week ago, a ripple went through the regulatory landscape as the UK Government’s Online Safety Bill became law. The main aim of […]
25 Years of Google Search
Happy birthday, Google search. I can’t believe it’s been 25 years already! 25 years ago I was building my first homepage and was obsessed with “hit counters” and traffic. Now, I’m Clever Marketing’s Senior Digital Marketing Manager and Head of Digital and such a huge part of that time has been spent working heavily with […]
The Twitter X Rebrand
As a digital marketing agency we’ve been watching the acquisition of Twitter with great interest. Twitter is just one of the channels through which we conduct business, if not for ourselves for some of our clients. So, when Elon Musk brought it for $44billion we hoped that, as with most other primary tools, it would […]
Happy Birthday WordPress, 20 Today!
The team here at Clever Marketing just wanted to say Happy Birthday, WordPress. It’s amazing to think that it’s been a whole two decades since WordPress launched and how it’s evolved and stabilised over that time has been truly incredible. My own recollections of downloading and installing WordPress in 2003 are very different from how […]
Google I/O 2023: Generative AI and the Future of Digital Marketing
Today’s 2-hour long Google I/O 2023 was greatly anticipated, with much speculation in the SEO community about the search giant’s presentation. After attending online, Google’s messaging was very clear. But first, a little background… Google Catchup On 2nd November 2022 at Microsoft’s Ignite keynote, their CEO, Satya Nadella, boasted that their search engine, Bing, is […]
We Need to Talk About ChatGPT, Bard, and AI in Digital Marketing
Ever since OpenAI’s ChatGPT was unleashed on the world in late November 2022, there’s been no end of discussion about the tool. Within little over three months, ChatGPT became the fastest growing tool ever with over 100 million users. In the short time since its launch, there’s been a race to use ChatGPT for all […]
How Our Agency Develops Your Digital Marketing Strategy
As a digital marketing agency serving clients in nearby Berkshire, Hampshire, and Surrey, we’re regularly contacted by local businesses looking for our services. The calls are usually from business owners who have used the search engines to find a digital marketing agency near me, an SEO agency in Hampshire, or terms around website redesign services. The […]
EAT Becomes EEAT in the QRG
Apologies for the acronyms but it was hard to squeeze in the full headline which would have read: Expertise, Authoritativeness, and Trustworthiness (E-A-T) becomes Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) in The Google Quality Rater Guidelines (QRG). So we wrote EAT becomes EEAT in the QRG instead. Quality Raters Guidelines Firstly, the Google Quality Rater […]
