About Paul Mackenzie Ross

Digital Marketing Manager at Hampshire digital agency Clever Marketing. Specialising in SEO, PPC, content marketing, project management.

Entries by Paul Mackenzie Ross

Clever Marketing Relaunch & Rebrand

After weeks of analysis and research, soul-searching, hard toil, design and code, the Clever Marketing website has been relaunched with a fresh rebrand to accompany its overall new look and feel. Since our inception as Clever Marketing in 2007, we’d kept alive the strong print aspect of our brand and identity for over 14 years. […]

Recipeasly: A Lesson in Digital Disruption

“Digital disruption” has been a popular topic in recent years with technically-savvy businesses looking to use digital technology to change the status quo. But what exactly is digital disruption? In a nutshell, digital disruption is a change or transformation, brought about by innovative digital technologies, that impacts existing business models. A clear example of innovative […]

Print Design for Claims Handlers Guide

After a few challenging but fruitful months, Clever Marketing are proud to see the launch of the latest Kennedys’ Claims Handlers Guide. Kennedys is a global law firm, specialising in litigation and dispute resolution and advisory services, particularly defending insurance and liability claims. This complex area of law is supported by Kennedys’ popular guide for […]

Optimising Mega Menus for SEO: Digital Marketing Masterclass

Every day our digital marketing agency conducts work for clients to make their websites more successful. There are a great many things that we do, with overarching areas being web design, web development, graphic design, and all the digital marketing disciplines such as Search Engine Optimisation (SEO), Pay Per Click (PPC) and social media activity. […]