What is Evergreen Content in Digital Marketing?
Evergreen content definition: Evergreen content is quality web content that stays fresh and relevant no matter when it is consumed. The Oxford English Dictionary defines evergreen as: A person or thing of enduring freshness, success, or popularity. At Clever Marketing, one essential aspect of the digital marketing strategies we develop for our clients is that […]
SEO, Web Design and Content: The Winning Combination
Designing and developing websites is both an art and a science. As an art form, web design is about being immensely creative whilst harnessing raw artistry into the disciplines of the graphic design world. The science side is in the technicality of developing a website that displays correctly across multiple devices, functions well for all users and succeeds in driving the goals of the website owners.
Marketing Complex Solutions – The How vs. Why Paradox
To set the scene I’ll start this article with a story about a situation I found myself in a few years back. I had just been given a large technology vendor as a client and realised to my horror that I knew virtually nothing about their products or the underlying technology behind them, worse still […]
You Wait Ages for a Google Update… June 2021
June 2021 was an exceptionally busy month in digital marketing because of the sheer number of Google updates that, like the adage, all turned up at once.