How Mobile Navigation is Changing and How You Can Keep Up
Mobile has been big in 2015. Mobile is one of the most important areas in which to concentrate your efforts next year. Browsing on mobile devices overtook desktop use in 2014. Mobile continues to grow in popularity, as does its influence upon shaping our browsing habits. Brands risk being left behind if they still haven’t […]
5 Bad Habits of Digital Marketers
As marketers in the digital world, we’re always looking forward. What new platforms do we need to consider? What new technologies should we adopt? With some much noise and buzz going on in the industry, we rarely take the time to examine existing processes and values and really evaluate these for effectiveness. However, in reality, […]
5 Ways to Improve Mobile Conversion Rates
sIf you believed everything you read on the internet, you’d think that mobile phones are taking over the world. In a way, though, they are. Last year, for the first time ever, mobile traffic exceeded desktop traffic. This shows the momentous shift that’s been happening in consumer browsing habits for some time now. Namely that […]
YouTube Pre-roll Ads – Are they Worth It?
In a digital world where video content continues to grow in popularity and importance, marketers need to find more and more ways to utilise video as part of their overall marketing strategy. YouTube ads have revealed themselves as an interesting way to get in on the act.
The 5 Critical SEO Mistakes SMEs are Making
SEO mistakes can cost you money. If you’re a start-up or small business, the big bad world of Search Engine Optimisation (SEO) can seem impossible to conquer. There’s so much to know, and you’re terrified when anyone mentions “algorithm” or “penalties” – because you’ve got no idea if what you’re doing is right or wrong. […]
Make the Most of LinkedIn Groups: Three Simple Steps
LinkedIn is the sensible, professional member of the social media marketing gang. You probably already know how great it is for networking and head hunting – but what about when it comes to actually sourcing and converting new leads for your business?
An 8 Step Guide to Creating Viral Content
For most digital marketers, creating viral content is the equivalent to finding the Holy Grail. Creating a piece of branded content which is widely viewed and shared across the internet is a sure fire way to drive traffic, brand awareness and ultimately – conversion.
How has Link Building Changed?
As a digital marketer, you’ll know how quickly the world of Search Engine Optimisation (SEO) changes. What was relevant even this time last year is likely to have drastically changed by now. This is never more accurate than when considering how the act of link building for SEO purposes has changed over the years. A […]
Five Ways to Improve your PPC Ads
When considering how to improve your PPC ads, the main aim of the game should be increasing click through rates whilst reducing your cost per click. One of the best ways to do this is simply to improve the quality of your PPC campaigns – which are effectively your “shop window” in the online world.
The Brands Doing Content Marketing Right: Part 2
Back in May, part 1 of this exclusive series rounded up just some of the brands we think are doing content marketing right. We talked you through the strategy of some big names like Air BnB, Carling and General Electric.