With 2015 knocking, it’s time to reflect on 2014 as a whole and what we marketers can learn from it. This year was significant for start-ups and entrepreneurs, so we’ve singled out the ten that have impressed us the most; be it due to their creativity, innovation or tenacity.
How do you talk to your customers? It’s a difficult question to answer, as we all know that it’s not always just what you say, but how you say it that makes the difference. How you communicate in person, on the web and on your social channels all contribute to your brand identity. But how […]
Ten years ago, all of the big brands were using high budget celebrities to market and promote their products. These days, you’re much more likely to see a completely different type of brand ambassador at the helm; and you’ve probably never heard of them.
In recent years, Google has rolled out a number of updates to its search algorithm to provide better and more relevant results to its users. In fact, Google makes hundreds of changes to its algorithm each year, and many pass by rather quietly without having any discernible impact on websites. However, there are a few updates […]
Once completely disparate entities, SEO (search engine optimisation) and PR (public relations) strategies have grown closer over recent years. Modern SEO tactics show a focus on building high authority links – which is essentially about getting brands to talk about and work with you. At its heart this is also what PR is all about, making PR a key component of the “new” search engine optimisation method.
It’s that time of year again, when the Christmas lights turn on, offices wind down in the run-up to the holidays, and your customers are getting ready for their most expensive time of year. To entice them, retailers and businesses need to get creative and offer seasonal marketing campaigns that not only offer a strong […]