These days, the general impression is that digital rules the roost. Wherever you look, there are experts and blogposts dictating to you that online and social media are where it’s at. It can seem like there’s no alternative, and that’s where your budget should go.
But as we’ve talked about before, print isn’t dead, and actually plays a pretty vital and irreplaceable role in your business marketing strategy. That role is all about building and maintaining customer trust. (more…)
A print marketing campaign can be difficult to control, as it is essentially a sum of moving points coming together to (hopefully) form a cohesive ad or direct marketing piece. (more…)