With the introduction of expandable text ads and trends like audience targeting, device bidding, local search and video advertising, Clever Marketing takes a look at the top PPC trends to use in 2017. (more…)
If you believed everything you read on the internet, you’d think that mobile phones are taking over the world.
In a way, though, they are – last year for the first time mobile traffic exceeded desktop traffic, reflecting the momentous shift that’s been happening in consumer browsing habits for some time now. Namely that we now use our mobiles for everything. Checking social media, browsing the news, shopping – our mobiles are never out of our hands. (more…)
Responsive web design was a key trend in 2013 and is now firmly embedded as a best practice (for most situations), but although marketers have got to grips with building websites that work on mobile devices, many are lagging behind when it comes to their email campaigns.