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Putting your website through its paces

Putting your Website Through its Paces

For many businesses, their website is a key component of their marketing strategy. Websites command a sizeable chunk of the marketing budget and are a key force in attracting new business enquiries.

Therefore it makes sense to regularly test how visitors are engaging with your website – exploring its usability to see what is drawing in visitor attention and what is putting them off. Of course, the Google Analytics data which is freely available to businesses, can give a lot of valuable insight. But sometimes Analytics data only tells part of the story. So let’s look at putting your website through its paces…

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