Many features go into creating the best landing page design. Once you know who your target audience is, planning what features you need to include for your landing page experience is very straightforward. Of course, visitors to your website will vary but your objective is to appeal to the majority of those you want to […]
sIf you believed everything you read on the internet, you’d think that mobile phones are taking over the world. In a way, though, they are. Last year, for the first time ever, mobile traffic exceeded desktop traffic. This shows the momentous shift that’s been happening in consumer browsing habits for some time now. Namely that […]
When considering how to improve your PPC ads, the main aim of the game should be increasing click through rates whilst reducing your cost per click. One of the best ways to do this is simply to improve the quality of your PPC campaigns – which are effectively your “shop window” in the online world.