Landing page design is the creation of webpages purely for advertising or marketing campaigns, with the primary goal of converting visitors into customers or subscribers. However, whilst digital marketers have made the landing page this very specific type of webpage, technically speaking ANY page in a website that a user can land on, through organic […]
Driving more business from your existing clients and generating new business from prospects is broadly what we all want to do. But where do you send your prospects when you build a new email or PPC campaign?
Many features go into creating the best landing page design. Once you know who your target audience is, planning what features you need to include for your landing page experience is very straightforward. Of course, visitors to your website will vary but your objective is to appeal to the majority of those you want to […]