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We all see examples of branding every day. When we're shopping, watching TV, reading the news, or searching the internet for a product or service we want to know more about.
When a company visits your website, do they get the same brand experience as they would across your other digital channels? What about offline – is the branding of your brochure or print campaign consistent with your online branding? Brands never want to be predictable but when it comes to marketing strategy, consistency really is essential.