We all see examples of branding every day. When we’re shopping, watching TV, reading the news, or searching the internet for a product or service we want to know more about.
When a company visits your website, do they get the same brand experience as they would across your other digital channels? What about offline – is the branding of your brochure or print campaign consistent with your online branding? Brands never want to be predictable but when it comes to marketing strategy, consistency really is essential.
A well thought through creative brief is where a successful project begins. It builds excitement around a forthcoming project and it’s the best way to inspire your graphic designer or graphic design agency. The outcome is more likely to result in a solution that’s interpreted the way you want it to be and within budget.
How do you talk to your customers? It’s a difficult question to answer, as we all know that it’s not always just what you say, but how you say it that makes the difference. How you communicate in person, on the web and on your social channels all contribute to your brand identity. But how […]
It is great when a marketing campaign generates a sizeable pot of new business leads and warm contacts. This achievement though presents the immediate challenge of converting that interest into sales.