Five Ways to Improve your PPC Ads

Five ways to improve your PPC ads

When considering how to improve your PPC ads, the main aim of the game should be increasing click through rates whilst reducing your cost per click. One of the best ways to do this is simply to improve the quality of your PPC campaigns – which are effectively your “shop window” in the online world.

12 Unexpectedly Easy Tips for Accelerating Sales

When it comes to boosting sales, a lot of companies think reducing prices or offering deals is the only way to do it. And yes, this is a powerful strategy – but it’s not the only way to achieve a higher conversion rate. Here are 12 remarkably simple and effective methods for accelerating your sales […]

The Importance of A/B Testing to Your Marketing Strategy

Marketing can be expensive but A/B testing is crucial. If you’re a small or medium-sized business, you need to know that your limited budget and resources are being directed into a practice that will deliver the best Return On Investment (ROI).