Channel Marketing

Channel Marketing is a discipline all its own, a subbranch of marketing that comes complete with its own unique set of challenges that require specialised solutions to deliver results, given the sometimes-convoluted route that both funding and communications need to take.

Our team have over a decade of experience working with some of the largest companies in the IT Channel. OEM/Vendors such as Microsoft, Samsung, HPE, LG, Dell, Phillips, NEC & Adobe. Distributors such as Tech Data, Westcoast and Exertis and resellers/Service providers such as ComputerCentre, SCC and Softcat to name but a few.

What is Channel Marketing?

The two key components in any successful channel marketing program are funds management and message effectiveness. By ensuring these elements are operating efficiently you will be able to deliver the critical KPI, the measure by which all channel marketing is judged – Return On Investment (ROI).

ROI is the key to unlocking exponential growth in both marketing funding and sales revenue through lead generation, however too often strategic thinking and effective planning are trumped by the daily demands and helter-skelter pace of life in the channel. Whilst this is understandable, it is also ultimately self-defeating, an ever-decreasing circle of pressure that squeezes ROI and eventually ends up delivering cookie cutter campaigns that are quick to execute but deliver very little in the way of results. Anyone working within channel marketing knows and understands this pressure, so how do you alleviate it?

IBM Campaigns through Africa

The answer is simple really, you call Clever Marketing

Whether you are an OEM/Vendor looking create content for your distribution or reseller network, a distribution company looking to communicate to or through your reseller partners or even a reseller trying to drive leads from your client base to maintain your partner status.

From strategic product launches to partner recruitment breadth campaigns and transactional “lights on” communications to maintain run-rate business. Clever Marketing can assist you with the planning, management, and execution of your channel marketing strategy.

Our channel marketing clients trust us with their…

Website Design

Whether you want a refresh of a current site or are looking to build a brand-new asset from the ground up, Clever Marketing have all the skills needed to deliver a slick, professional and cost-effective website that will deliver results.

Landing Pages

Ideal for targeted and subject related campaigns, a well-conceived landing page will increase your lead potential whilst reducing the cost per click through major search and social channel. Give your campaigns the best chance for success by speaking with Clever Marketing.

LinkedIn Adverts

Pay per click is no longer just limited to search engines, major social platforms like LinkedIn offer the chance to engage targeted audiences through a PPC model. Understanding how these vehicles can deliver ROI is what Clever Marketing do best!


Pay-per-click advertising is a high cost-effective method of driving targeted traffic to either you website or dedicated campaign landing page. Our PPC experts are able to analyse your service and match that back to relevant searches to ensure ROI on your PPC budget.


Articulating who you are and what you do is an art-form in and of itself and has never been more important than it is right now. Delivering your message in a concise but engaging way is the door to success regardless of your medium of choice and Clever Marketing have the wordsmiths able to do exactly that.


Search Engine Optimisation (SEO) is the methodology through which we ensure your website is seen by those most likely to requires the products and services you offer. We leverage best practice and the experience of our SEO experts to deliver rankings and visibility.