You may think that only large corporates or global organisations need to worry about branding, but you would be wrong. Branding is for everyone. In fact, it is just as important for a small business as it is for the so-called ‘big boys’, so why is it that small and medium-sized businesses (SMBs) continue to employ an ad hoc strategy when it comes to branding?
Your brand is far more than just a logo; it is a definition of who you are. That is what we say at the top of this page, and it is something we believe in wholeheartedly. Being able to project a clear idea of who you are and what you do is the single biggest sales tool you have, so why accept anything less than the best?
At Clever Marketing we are experts in the creation of a brand identity. We will look beyond the logo and work with you to identify:
- Your core strengths
- Your value proposition
- Your company persona
- Your tone of voice
Only once we all understand these, do we begin the brand creation process that will ultimately tell the world who you are.