Branding Agency Hampshire, Surrey & Berkshire.

You may think that only large corporates or global organisations need to worry about branding, but you would be wrong. Branding is for everyone. In fact, it is just as important for a small business as it is for the so-called ‘big boys’, so why is it that small and medium-sized businesses (SMBs) continue to employ an ad hoc strategy when it comes to branding?

Your brand is far more than just a logo; it is a definition of who you are. That is what we say at the top of this page, and it is something we believe in wholeheartedly. Being able to project a clear idea of who you are and what you do is the single biggest sales tool you have, so why accept anything less than the best?

At Clever Marketing we are experts in the creation of a brand identity. We will look beyond the logo and work with you to identify:

  • Your core strengths
  • Your value proposition
  • Your company persona
  • Your tone of voice
  • Messaging


Only once we all understand these, do we begin the brand creation process that will ultimately tell the world who you are.

What is included in a branding project?

Clever Marketing works on branding projects for companies both large and small – from technology giants like LG right through to local start-ups, restaurants and legal practices, but they have all had one thing in common: they are all utterly unique.

Once a brand is created, however, you need to define it to ensure its ongoing integrity. Clever Marketing looks beyond the creation process to give your brand the longevity to establish itself and keep going.

A branding project with Clever Marketing will include:

•    Initial consultation followed by project scoping and timeline
•    Brand overview document for review and approval
•    Creation of visual elements, assets and templates
•    Creation of brand guidelines to ensure the correct usage of all elements


In the past year, Clever Marketing has created a sub brand for a major IT event, and a complete identity for the cyber-security firm, CityDefend. We can create a comprehensive brand guideline document for you – or create a sub-brand for your company, working creatively within existing guidelines.

CityDefend - Brand Identity.



Logo Usage

Once your logo is designed – how will it be used? How will it work on a dark background? Will it include an element that can be ‘separated’ from the ‘Logotype’ (or font) to be used in social media?

Colour Palette

We create a functioning colour palette for your brand. Colour is more important than ever in the digital realm. Your colours must function well together – so you can create a website that engages users and guides them through the page and highlights your calls to action.

Fonts and type style

A font is a powerful part of any brand. companies need to think about both web and print. What size, style and colour will your headlines appear? Can the style work across digital and print materials?

Tone of voice

Once you’ve decided on the look and feel of your typography, a comprehensive brand identity should give guidance on how your copy is written. All copy needs to be ‘friendly’ and approachable’ but larger organisations need to think about keeping writing style consistent across their organisation.

Image Style/Gallery

A strong brand will have a strong underlying theme for all its visual elements in order to reinforce the overall brand identity.


Brand identity – and all supporting materials for this global event, Attunity Live

LinkedIn campaign for delegates, landing page design, exhibition graphics, PowerPoint animation … and more.


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