CityDefend: Graphic Design Case Study
Creating a fresh brand identity for tech start-up
GRAPHIC DESIGN
The challenge
What we did
After discussions with our copywriter, the brand pillars were established to distil the major benefits of their product.
Our team of designers then worked on the look and feel for the brand. After exploring logo options, a brand guideline document was created and a visual style developed that could be used across all their promotional materials, in a coherent way.
This style has now been applied across two animated videos, multiple digital campaigns, their pitch document and animated website.
The Results
The company now has a strong, fresh, new look to all its promotional materials, including website, videos, print materials and their “investor deck” pitch PowerPoint presentation.
Design & Marketing Manager | CityDefend
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