CityDefend: Graphic Design Case Study

Creating a fresh brand identity for tech start-up

City Defend Logo

The challenge

CityDefend is a start-up technology company offering Searchable Encryption-as-a-Service. They needed a full new brand identity, website and a set of guidelines for their print and digital visual presence.
CityDefend - Brand design
CityDefend website design Hampshire, Surrey and Berkshire.

What we did

After discussions with our copywriter, the brand pillars were established to distil the major benefits of their product.

Our team of designers then worked on the look and feel for the brand. After exploring logo options, a brand guideline document was created and a visual style developed that could be used across all their promotional materials, in a coherent way.

This style has now been applied across two animated videos, multiple digital campaigns, their pitch document and animated website.

The Results

The company now has a strong, fresh, new look to all its promotional materials, including website, videos, print materials and their “investor deck” pitch PowerPoint presentation.

Harry and the team have been a pleasure to work with. Consistently went above and beyond to deliver excellent content, particularly on a project involving two animated videos. The team did an outstanding job on our website redesign and we felt they were committed to helping grow our brand and online presence. Would definitely work with CM again in future.

Design & Marketing Manager | CityDefend

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