BACK TO TOP
Content is King, the saying goes. But is that for people or search engines, who do you write for?
“I’m not trying to write a novel, I’m just trying to sell a product” We hear similar arguments time and time again when talking to businesses about the importance of copywriting. The thing is: writing good sales copy, the kind that pulls a reader in, builds trust and results in conversion, is as much of a delicate craft as writing fiction. Why?