What’s So Important about Having a Blog?
Every business should be blogging. There really isn’t a question about it anymore, so we’re not making it a suggestion – we’re telling you. Write a blog.
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Category: Copywriting
Content is King – For People or Search Engines?
Content is King, the saying goes. But is that for people or search engines, who do you write for?
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How to Write Better Sales Copy
“I’m not trying to write a novel, I’m just trying to sell a product”
We hear similar arguments time and time again when talking to businesses about the importance of copywriting. The thing is: writing good sales copy, the kind that pulls a reader in, builds trust and results in conversion, is as much of a delicate craft as writing fiction. Why?
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