Category: Copywriting

Clever Marketing, digital agency in Hampshire.

How to Write Better Sales Copy

“I’m not trying to write a novel, I’m just trying to sell a product”

We hear similar arguments time and time again when talking to businesses about the importance of copywriting. The thing is: writing good sales copy, the kind that pulls a reader in, builds trust and results in conversion, is as much of a delicate craft as writing fiction. Why?

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