Category: Copywriting

Blogs are a hugely beneficial aspect of every website. Clever Marketing look at the reasons why you should add a business blog and what you should do to optimise it.

Every business should be blogging. There really isn’t a question about it anymore, so we’re not making it a suggestion – we’re telling you. Write

“I’m not trying to write a novel, I’m just trying to sell a product”

We hear similar arguments time and time again when talking to businesses about the importance of copywriting. The thing is: writing good sales copy, the kind that pulls a reader in, builds trust and results in conversion, is as much of a delicate craft as writing fiction. Why?