Category: content marketing

How to Produce Good Content: The 9 Golden Rules of Content Marketing

How to Produce Good Content: The 9 Golden Rules of Content Marketing

Although content marketing is still a relatively new idea, the message that good content equals more sales is filtering down from the niche to the masses. According to a recent study from, the Content Marketing Institute and MarketingProfs, 90% of B2C marketers said they were using content marketing in 2014, compared with 84% the previous year. […]

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5 Reasons Why Infographics Should Be Part Of Your Content Marketing Strategy

5 Reasons Infographics Are Essential to Your Content Marketing

Infographics first became mainstream in content marketing a couple of years ago, and have been increasing in popularity ever since. Countless brands have used infographics to communicate data to their audiences, with successful examples belonging to LinkedIn and Samsung. But if you’re yet to hop on the bandwagon, you may wonder what infographics are, and […]

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