Clever Marketing Blog
Five Reasons Why Print Ads Are Still Relevant In An Increasingly Digital World
25th November 2014
The internet will constantly tell you that print is dead. That newspaper and magazine ads have had their day, and you should focus all of your efforts and budget into your online presence…More +
Brand Collaboration: Is it Right for your Business?
20th November 2014
Forming strategic alliances with other brands can be a cost-effective and mutually beneficial way to both market your business and produce content. Brand collaboration can take many forms; from actively promoting each other…More +
The Essential Marketing Toolkit for Small Businesses
18th November 2014
In your first few years of business, everything can seem a bit overwhelming. You’ve built your company from the ground up and acquired a small but loyal client base, but now people are…More +
The Pros and Cons of Marketing Automation
13th November 2014
If you want to play ball with the top dogs of marketing, you need to look at their tactics. One method which has become increasingly popular in recent years with companies of all…More +
How to Make Twitter Work for your Business
11th November 2014
As a marketing professional, you’ll know that Twitter has long outgrown its original identity as a platform exclusively for celebrities, and has transformed into a powerful marketing tool for brands. Having gone from…More +
How ‘Social’ are you? Building a Cross-Platform Presence for Your Brand
6th November 2014
You’ll know by now that making your digital channel a success is about so much more than building a website. Social media has brought brands and consumers closer together than ever before -…More +
How to Optimise Your eCommerce Process for Increased Sales
4th November 2014
Do you find your customers always drop off during the checkout process? Have you got no problem getting leads, but are struggling to make them convert? If so, the problem most likely lies…More +
The Rise of YouTube And How You Can Use It
31st October 2014
From humble beginnings in 2005, YouTube now sees over 1 billion unique visits each month. Content is uploaded, viewed and shared through YouTube at unprecedented rates, providing significant opportunities for brands. Much has…More +
Top Ten Web Design Trends You Need to Look Out For In 2015
29th October 2014
Autumn’s here already, which means it’s probably time to decide how next year’s budget is going to be spent. How much you attribute to your online marketing will likely affect the growth and…More +
Increase the Efficiency of your Business with Web2print!
24th October 2014
As businesses continue to move online for the majority of their processes, it seems print is no exception. Web2print is a service born out of a need for streamlined, cost-effective and flexible online…More +
How to: Retain Customers and Build Brand Loyalty
22nd October 2014
Contrary to popular belief, you don’t need to invest half of your budget in 'flashy ad campaigns' or a new sales team in order to build your customer base. The real secret to…More +
5 Easy Steps To Ensure Your Blog Gets Noticed
16th October 2014
The popularity of free and intuitive blogging platforms, such as Blogger and WordPress, has meant that anyone with an internet connection can now create a blog and publish their opinions to their heart’s…More +
5 Reasons Infographics Are Essential to Your Content Marketing
14th October 2014
Infographics first became mainstream in content marketing a couple of years ago, and have been increasing in popularity ever since. Countless brands have used infographics to communicate data to their audiences, with successful…More +
Are You Communicating Responsively?
10th October 2014
Future-proof your Website with a Responsive Design Internet usage on mobile devices has now reached 52%, overtaking desktop, according to the latest report from IMRG released in September. As more and more people…More +
Facebook Unveils Advertising Platform Atlas – But Are Customers Fed Up With Ads?
8th October 2014
This week Facebook announced its acquisition of Atlas – a network designed to track ads across third party websites and all devices. Purchased from Microsoft for a rumoured $100 million, Atlas is Facebook’s…More +
Are my Photos Good Enough for my Brochure?
3rd October 2014
How many times have you had to send photos to the company producing your brochure, only to be told they are not suitable, or to be disappointed with the final result? I would…More +
6 Essential Tips to Optimise your Emails for Smartphones
30th September 2014
Responsive web design was a key trend in 2013 and is now firmly embedded as a best practice (for most situations), but although marketers have got to grips with building websites that work…More +
Print’s Not Dead!
26th September 2014
As technology continues to develop and change the way we do business, many have turned their back on traditional print. Whilst digital marketing like email newsletters, organic SEO, PPC advertising and social media…More +
How to Write a Design Brief to be proud of!
24th September 2014
Taking time out to write a compelling design brief can seem like a pretty daunting task; especially if you have little or no experience of ever completing one. How do you get all…More +
Marketing Automation
6th July 2014
With the economy finally on the upturn, businesses are getting busier and confidence is increasing. For many that means the ‘to-do’ list is getting longer and, despite the extra daylight around, there still…More +
Avoid Being Pigeonholed by Customers
6th June 2014
Many of us often wrongly assume that our customers fully understand the length and breadth of our service or product offering. It can then come as quite a shock when they say "Oh…More +
Maximising Prospect Engagement – Getting Your Marketing Heard
6th May 2014
It is getting harder for marketing messages to get through to people as busy lives and a fog of noise from multiple communication channels often gets in the way. Increasingly it is making…More +
Putting your website through its paces
6th May 2014
For many businesses, their website is a key component of their marketing strategy. It commands a sizeable chunk of their marketing budget and is intended to be a key force in attracting new…More +
Appealing to Different Customer Budgets
6th April 2014
One thing many businesses have found over the last few years is that customer budgets have tightened and more scrutiny is given to the price of products and services. We’ve seen a number…More +
Converting Leads into Sales: 3 Key Factors
6th March 2014
It is great when a marketing campaign generates a sizeable pot of new business leads and warm contacts. This achievement though presents the immediate challenge of converting that interest into sales. And yet…More +
How Easy is it to Buy from You? A 5 Step Checklist
6th February 2014
Most businesses would like to think they’re easy to buy from. However, if left unchecked, evolving business processes or communications can risk confusing or putting the customer off altogether. It is worth taking…More +
Build Competitive Advantage by Enhancing your Customer Experience
6th January 2014
With the arrival of the New Year, many businesses are looking ahead and planning how to make the next 12 months even bigger and better than the last. Whilst it is tempting to…More +
