Maybe you’ve considered outsourcing your marketing but decided against it because you feel you know your organisation better than any outsider? That’s probably true. But do you know the best way to market your business? Do you know how to explain what you do to someone who’s never heard of you? It’s for this very […]
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There has always been talk about the pace of change in the world of Search Engine Optimisation (SEO). Sometimes you notice the SEO change, sometimes you don’t. Some changes in the SEO landscape seem minuscule and incremental, at other times they can feel seismic. However, the latest revelation by John Mueller, the Senior Webmaster Trends […]
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Fresh in today, Google has announced that if your site earns the hallowed “featured snippet” place at the top of the Search Engine Results Pages (SERPs) then your site will no longer be listed on the first page of Google organic results.
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You may have heard of “zero click searches” or “no click searches” but what are they? What they mean for Search Engine Optimisation (SEO) and what can you do about them? What are Zero Click Searches? Back in September 2018, at BrightonSEO, I was pleased to see Rand Fishkin take to the stage as the […]
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Don’t dismiss an annual report as something that’s produced by accountants for accountants.
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Why Digital Marketing Agencies and Clients Should Work Together for Success. Have you worked with a marketing agency recently? If not, you may find that the world of marketing has changed. And I don’t just mean that it’s gone digital. It’s no longer about sending out a brief and waiting for a piece of work […]
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In a digital world, you may find it hard to believe that there’s still a place for printed brochures. But because so much is virtual, the physical is made more precious. A tangible brochure you can handle and browse is a valuable tool that should play a leading role alongside your website, social networking and other […]
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A few months ago the results of a study were released that looked at the impact of music on creativity at work.
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Social media. It’s easy. Tap a few sentences into Twitter, share a cat pic, broadcast a link, Facebook, retweet, LinkedIn, piece of cake right?
Right. And yet so very wrong.
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You’ve done everything you can from installing all the right tools, doing your keyword research, auditing, refreshing or rebuilding your website, reviewing your content strategy and doing your Search Engine Optimisation (SEO) and your Pay Per Click (PPC).
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