CLEVER MARKETING BLOG

6 Ways to Spring Clean your website

6 Ways to Spring Clean Your Website

Christmas and the New Year are now well behind us, the Vernal Equinox has passed and the days are starting to get noticeably longer – leaving work before the sun sets is a sure sign that spring is upon us. So with the new season blooming it’s a good opportunity to take a fresh look […]

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How do I Rank Higher on Google?

How Do I Rank Higher on Google?

That’s a good question, and you’ve definitely come to the right place to find the answer. As Farnborough’s premier digital marketing agency, our Digital Marketing Manager alone has nearly 20 years’ worth of experience in the field of Search Engine Optimisation, so let’s hear from him… Normally I ask a ton of questions such as […]

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This New F1 Logo

Back in November Formula 1 unveiled its new logo right at the end of the season finale, the Abu Dhabi Grand Prix. Valtteri Bottas, Lewis Hamilton and Sebastian Vettel all received their trophies and then *drumroll* the new F1 logo was revealed. The old iconic F1 logo has been around since the early nineties and […]

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Purple - Colour of the Year 2018

Purple is the Colour of the Year 2018

Whilst we’re still in January we thought we’d let you know that Purple is the Colour of the Year 2018. Purple was announced in December by The Pantone Color Institute, a consulting service within the Pantone organisation that forecasts trends in colour use. The announcement was accompanied by a swatch from the Pantone Ultra Violet […]

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6 good reasons why it's time for a new website

6 Good Reasons Why it’s Time for a New Website

If your business’ website is underperforming, you’ve probably been asking yourself why. Here are the most common reasons that indicate it really is time to bite the bullet and invest in a website design that will give you ROI for a few more years to come.

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Never be afraid to link out

Never Be Afraid to Link Out

Every so often, I’ll hear a comment or be asked a question about external links in website content. Once, the comment was “I was going link out from this article but then I decided not to.” Another time, the discussion was about some copy that I’d crafted for a client: “But there’s an external link […]

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Identifying thin content for SEO purposes

Identifying Thin Content for SEO Purposes

Have you heard of the term “thin content” in the world of Search Engine Marketing? It’s when websites contain very short articles, in their blogs, news channels, or even on main pages and the word count is extremely low.

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Woking works for SMEs

Woking Works for SMEs

A recent report has shown just how productive the UK’s small and medium-sized businesses are and some areas of the country are streets ahead of others. Looking through the data in The State of Small Business: Putting UK entrepreneurs on the map*, the most productive parts of the UK are over 25 times more effective […]

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Farnborough 6th Form College Prospectus 2018

Farnborough 6th Form College Prospectus 2018

After establishing a fresh new brand for The Sixth Form College, Farnborough, last year, we’ve recently completed their 2018 Prospectus. Using a bright colour palette and suite of icons, mixed with a hand-drawn illustration style, Clever Marketing have designed a brochure that appeals to both parents and prospective students alike. Fun and vibrant infographics, including […]

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Build it and they will come - doesn't work if you don't SEO your website

What, Your Web Designer didn’t SEO your Website?

This might sound like a silly remark, but it’s quite common for us to utter it. The situation goes something like this… We’ll be talking with business owners about how things are going… How’s your website doing?

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