Google Ads is the New Google AdWords
Google Ads is the new name for Google AdWords.
Introduced way back in 2000, Google AdWords was quite a revelation at the time. All we had before it came about were pages upon pages of organic results. Then Google announced that people could PAY to get their keywords above all the search results. And below them. And to the side too.
Quickly Saving Money on AdWords Campaigns
Saving money on AdWords is something we genuinely enjoy doing for our clients here at Clever Marketing. We get a lot of enquiries for assistance with Pay Per Click (PPC) campaigns and many of them are from businesses who’ve not been looked after properly. Priding ourselves on great service, we love taking on these new […]
How to Secure Your WordPress Websites
About a year ago I heard some feedback from a meeting where, upon discussing the platform for a web design project, the client said: “I’ve heard that WordPress is the most hacked CMS in the world?” You know what? That might be perfectly true. Let’s have a closer look at that claim and then see […]
Google Speed Update Threat to Slow Mobile Sites
Every month we work on custom SEO reports for our digital marketing clients. One issue we always look at is how our clients’ websites are performing on mobile. Why? Because mobile has become a massive part of search in recent years.
Google Starts Indexing Mobile-First
The Google search engine has always crawled and indexed desktop sites. For a long time that’s how we all consumed websites – on once-expensive desk-bound Personal Computers. Then when laptops became affordable, they started to become the new desktop machines [I’ve got two on my desk right now – Ed] The mobile web took longer […]
6 Ways to Spring Clean Your Website
Christmas and the New Year are now well behind us, the Vernal Equinox has passed and the days are starting to get noticeably longer – leaving work before the sun sets is a sure sign that spring is upon us. So with the new season blooming it’s a good opportunity to take a fresh look […]
How Do I Rank Higher on Google?
That’s a good question, and you’ve definitely come to the right place to find the answer. As Farnborough’s premier digital marketing agency, our Digital Marketing Manager alone has nearly 20 years’ worth of experience in the field of Search Engine Optimisation, so let’s hear from him…
This New F1 Logo
Back in November Formula 1 unveiled its new logo right at the end of the season finale, the Abu Dhabi Grand Prix. Valtteri Bottas, Lewis Hamilton and Sebastian Vettel all received their trophies and then *drumroll* the new F1 logo was revealed. The old iconic F1 logo has been around since the early nineties and […]
Purple is the Colour of the Year 2018
Whilst we’re still in January we thought we’d let you know that Purple is the Colour of the Year 2018.
Purple was announced in December by The Pantone Color Institute, a consulting service within the Pantone organisation that forecasts trends in colour use.
6 Good Reasons Why it’s Time for a New Website
If your business’ website is underperforming, you’ve probably been asking yourself… why? Here are the most common reasons that indicate it really is time to bite the bullet and invest in a website design that will give you ROI for a few more years to come.