After establishing a fresh new brand for The Sixth Form College, Farnborough, last year, we’ve recently completed their 2018 Prospectus.
Using a bright colour palette and suite of icons, mixed with a hand-drawn illustration style, Clever Marketing have designed a brochure that appeals to both parents and prospective students alike.
Fun and vibrant infographics, including the 99.2% pass rate at A Level in 2016 or the 100% BTEC pass rate, quotes from students and photography of the campus all help to explain the options open to students and give a taste of life at the college.
Alternatively you can grab your own PDF copy of the 2018 Prospectus here and see for yourself the bright and appealing publication.
I have used Clever Marketing to assist with the design of our College Prospectus for the past two years and have been really pleased with the quality of their work. Clever Marketing took the time to listen and understand what we wanted to achieve and gave good advice and guidance. The whole process was very smooth and painless, I would recommend them.
Ahead of enrolment for 2018, Farnborough College is having a couple of open days on Wednesday 18th and Thursday 19th October 2017 from 3:30pm to 9:00pm. Prospective students and parents can turn up, no booking required, and see what the College has to offer. [I’m taking my daughter along so I might bump into some of my old lecturers – Ed]
Do you have a vision you want to communicate for your school or college?
We can translate this into a coherent brand you can use to convey the right message for your institution.
Our team includes experienced copywriters, award winning photographers and graphic designers who work together to produce effective results.
We can even design an animated version of your brochure for your website.
If your organisation requires a new or refreshed logo, a complete brand identity or brochures for your next calendar event, then please do get in touch, we’d be delighted to help out.
“What, Your Web Designer didn’t SEO your Website?” might sound like a flippant remark, but it’s quite common for us to say it. The situation usually goes something like this…
We’ll be talking with business owners about how things are going…
CMUK: “How’s your website doing?” Client: “Very good, thank you, everyone loves how it looks.”
CMUK: “Are you getting much traffic?” Client: “Oh, it’s halved since the new design went live last year!”
CMUK: “Is it generating leads?” Client: “No, it never did and it’s not now! Please help!”
The answer to all these questions usually leads us to look at the website in question and within just a couple of minutes there are the usual tell-tale signs that the website looks good and has a lot of great features and functions, but underneath the bonnet…
We’ll save these tell-tale signs for another blog post but first, let’s look at the whys and wherefores.
Why Didn’t They SEO Your Website?
Sometimes, a great website design is just that – a great website design. It looks good. It has the wow factor and everyone who sees it loves it. But that’s not enough. How many people are actually seeing it?
Did all the “oohs” and “ahs” come from people in your business? Did everyone who was involved in signing it off love it? Then that’s great. But if those are the only people who see your website then what’s the point?
Now the first reason you’ve got a website without any SEO functionality is that the web designers did just that – design. Web design is a sophisticated mix of art and science and specialists are very good at building good-looking websites.
But it takes the input of digital marketing specialists before, and at the time of, build to make sure that your site is created properly. If there is no SEO/SEM, no content management nor social media involvement with the design then it falls flat on its face.
Maybe the designers do not have the resource. Maybe they don’t have the skills. Well, that’s an issue because, in our opinion, every website absolutely MUST have SEO baked in from the very start.
What if they do but the client doesn’t have the budget for SEO and decided to go for the cheaper option, cutting out the SEO features and functions?
Again, there really is no excuse. If you build a site that has not been SEO’d then it will probably fail.
The old line from the film “Field of Dreams” comes to mind here…
“Build it and they will come”
Well, in our experience that isn’t the case.
If you have a website built but nobody knows it’s there, then how is anybody going to find out about it?
OK, So What Now?
It’s never too late to apply SEO techniques to your business’ website, but you have been at a disadvantage having to do it so late in the game. You have probably missed an increase in traffic at the launch of your new site. When was that? Last month? Not so bad. Last year? Oh, that’s not good. A few years ago? OK, now that’s a problem.
But don’t worry.
SEO is best talked about and integrated during the website conceptualisation and build phase and, if you’re lucky, it can still be fully applied at this late stage.
However, be aware that some things cannot be undone or fixed immediately. For instance, you could be on the “wrong” Content Management System (CMS), have the “incorrect” theme or templates or be held back by the fact that the e-commerce plugin is not the most SEO-friendly or customisable one.
Also, your information architecture might be a bit of a mess, your content might be a bit “thin” and the supporting social media structures could be somewhat flimsy if not non-existent.
But again, don’t worry.
As a digital marketing agency and Hampshire SEO agency with a great many years of experience, we have a solution for you.
Pick up the phone and give us a call on 01276 534 680 and we’ll have a chat about your website.
We’re happy to give you our insights into what we can do now, in the medium term and for your long-term traffic strategy.
We’ll probably perform a website audit for you and an SEO audit so that you can see what’s wrong and what needs to be done.
Then you can look forward to the peace of mind that your site really is in ship shape and you’re getting the traffic you’ve worked hard to earn.
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