Penguin 4.0 Has Arrived: Here’s What You Need To Know

google penguin update 4.0

Initially introduced back in 2012, the purpose of Google’s Penguin algorithm is to identify unnatural backlinks in Google search results.As of September 2016, Penguin 4.0 was released and now running in real-time – this will be Google’s last update. But what does it mean and how could it affect you? We take a look at […]

5 Things To Consider Before Designing Your Website

Designing your website - 5 things to consider

When it comes to designing or indeed re-designing your website, it’s easy to focus on the aesthetics. However there are a host of things to consider before forging ahead with your web design strategy –  there’s the domain name, web hosting and technology to take into account with functionality, user experience and mobile friendliness just […]