How to Produce Good Content: The 9 Golden Rules of Content Marketing

Although content marketing is still a relatively new idea, the message that good content equals more sales is filtering down from the niche to the masses. According to a recent study from, the Content Marketing Institute and MarketingProfs, 90% of B2C marketers said they were using content marketing in 2014, compared with 84% the previous year. […]
5 Lessons from Great Businessmen and Entrepreneurs
Now that the British economy shows slow signs of recovery, the small business landscape has never been so competitive. Are you doing enough to stay in the ring? We l
How to Get Started with Segmentation

If you’re an established business or have experienced promising growth recently, you may have noticed your data list growing. And in that list, you’re likely to have a number of different types of customer – not only in terms of their buying behaviour (returning, lapsed, big spender) but in terms of their personal qualities (gender, […]
Our Top 6 Print Marketing Campaigns

In a digital world, print advertising offers still offers beautiful, tangible and immersive marketing experiences. Due to their limited space, print ads provide a satisfying challenge for marketers, and a playground for design, strong copywriting and brand identity.
Should You Build An App?
A couple of years ago, it felt like everyone was building mobile apps, leading to the birth of the saying “there’s an app for that!”*
How Well Are You Really Selling Yourself? A Guide for Small Businesses

It doesn’t matter how good you are at what you do. If you’re not selling yourself and constantly striving to acquire new customers, your business will suffer sooner or later. I know what you’re thinking: you’re not a salesperson. You’re an expert tree surgeon/dentist/writer/all of the above, so you don’t need to worry the other […]
How to Use Instagram for Business

How social is your business? You might be on Facebook and Twitter, but the opportunity many companies are missing out on is Instagram. Owned by Facebook, the social photo sharing network now has over 200 million active users, making it one of the 10 most popular smartphone apps. Visual content is set to drive social engagement in a big way next year, positioning Instagram as one of the most powerful platforms for businesses to be part of.
How to Set – And Stick To – Your Print Marketing Budget
No matter what your business does, or what type of marketing you’re investing in, setting a realistic and affordable budget that also promises significant ROI can be a be a bit of a bugbear.
Getting Your Mobile Marketing Strategy In Shape

The notion of creating a marketing strategy solely for mobile is a slightly contentious one. Many argue the point that, actually, we should no longer be distinguishing between devices. These days, we all want to target users who are on the go, and using more than one device – therefore, every strategy going forward should be a mobile one.
5 Reasons Why LinkedIn is Your Secret B2B Marketing Weapon
When I say social media, what do you think of? Instagram, Twitter, Facebook? Maybe even Vine and YouTube? You probably don’t think about LinkedIn. Traditionally a platform for Silicon Valley professionals, in the past it has been used for recruitment and self-promotion rather than any kind of brand marketing.