YouTube Pre-roll Ads – Are they Worth It?

YouTube pre-roll ads - do they work?

In a digital world where video content continues to grow in popularity and importance, marketers need to find more and more ways to utilise video as part of their overall marketing strategy. YouTube ads have revealed themselves as an interesting way to get in on the act.

The 5 Critical SEO Mistakes SMEs are Making

5 Critical SEO mistakes that SMEs are making

SEO mistakes can cost you money. If you’re a start-up or small business, the big bad world of Search Engine Optimisation (SEO) can seem impossible to conquer. There’s so much to know, and you’re terrified when anyone mentions “algorithm” or “penalties” – because you’ve got no idea if what you’re doing is right or wrong. […]

Make the Most of LinkedIn Groups: Three Simple Steps

How to make the most of LinkedIn groups: three simple steps

LinkedIn is the sensible, professional member of the social media marketing gang. You probably already know how great it is for networking and head hunting – but what about when it comes to actually sourcing and converting new leads for your business?

An 8 Step Guide to Creating Viral Content

An 8 step guide to creating viral content

For most digital marketers, creating viral content is the equivalent to finding the Holy Grail. Creating a piece of branded content which is widely viewed and shared across the internet is a sure fire way to drive traffic, brand awareness and ultimately – conversion.