As a digital marketer, you’ll know how quickly the world of Search Engine Optimisation (SEO) changes. What was relevant even this time last year is likely to have drastically changed by now. This is never more accurate than when considering how the act of link building for SEO purposes has changed over the years. A […]
When considering how to improve your PPC ads, the main aim of the game should be increasing click through rates whilst reducing your cost per click. One of the best ways to do this is simply to improve the quality of your PPC campaigns – which are effectively your “shop window” in the online world.