Should You Create Buyer Personas?

We’ve talked before on this blog about how getting to know your customers is one of the most valuable things you can do when it comes to improving your conversion rate. In a fast-paced digital world in which everything revolves around marketing campaigns and sales targets, it’s all too easy to become disconnected from the […]

Seven of the Most Useful Online SEO Tools

SEO tools - Seven of the best.

The internet can be thought of as an enormous playground for digital marketers. It’s teeming with useful, innovative and mostly free tools just waiting to measure, track and analyse your online presence.

Go Big or Go Home?

Congratulations! If you’re reading this post, it’s likely that your business is now less start-up and more grown-up. That’s no mean feat – growing a business can be tough, so you’ve made a huge achievement already.

How to Write Better Sales Copy

Clever Marketing, digital agency in Hampshire.

“I’m not trying to write a novel, I’m just trying to sell a product”

We hear similar arguments time and time again when talking to businesses about the importance of copywriting. The thing is: writing good sales copy, the kind that pulls a reader in, builds trust and results in conversion, is as much of a delicate craft as writing fiction. Why?