How to Get Started with Segmentation

If you’re an established business or have experienced promising growth recently, you may have noticed your data list growing. And in that list, you’re likely to have a number of different types of customer – not only in terms of their buying behaviour (returning, lapsed, big spender) but in terms of their personal qualities (gender, […]

Our Top 6 Print Marketing Campaigns

Clever Marketing, digital agency in Hampshire.

In a digital world, print advertising offers still offers beautiful, tangible and immersive marketing experiences. Due to their limited space, print ads provide a satisfying challenge for marketers, and a playground for design, strong copywriting and brand identity.

Should You Build An App?

A couple of years ago, it felt like everyone was building mobile apps, leading to the birth of the saying “there’s an app for that!”*