In our first post tackling common SEO problems and how to overcome them, we covered:
These being just some of the technical issues faced on-page and off-page. In part 2, we take a look at another 5 SEO issues and what you can do to resolve them.
Alt attributes (commonly and mistakenly called ALT tags – ALT is an attribute of an IMG tag) help search engines like Google understand what an image is about. If the attributes associated with that image are missing and there’s no description, it can cause SEO problems. Image alt attributes should include your keywords to ensure they’re categorised in the right way. We covered broken links in our last post – broken images cause similar issues in that they can lead to a poor user experience. Both these issues can be overcome by ensuring your alt attributes accurately describe your images. That way they will be properly indexed in search results too.
You can increase the speed of your site by removing code that’s not needed. Also, move inline scripts and styles to separate files and add relevant on page text where it’s required.Other aspects you might want to check include removing white spaces, using CSS for styling and formatting, resizing images (removing those you don’t need) and keeping the size of your page under 300kb.
Other aspects you might want to check include removing white spaces, using CSS for styling and formatting, resizing images (removing those you don’t need) and keeping the size of your page under 300kb.
A title tag is what appears in your search results with an H1 tag what visitors to your website see on a page. While multiple H1 tags can appear on a page, it’s important to get the hierarchy right to ensure your website is indexed in the right way. H1s should be consistent with title tags but not the same. Ideally, you should use one H1 tag per page with H2 tags breaking up the content.
When Google introduced its Panda updates way back in 2011, the idea was to reduce the amount of “thin content” in the search results. Around this time the notion that web pages should contain a minimum of 300 words came about and that thought still persists today with even the popular Yoast SEO plugin for WordPress still touting the “recommended minimum 300 words”.
While there is no set word count to rank with a search engine, the preference is long-form pages with the text including keywords and phrases. Google is known for ranking websites with more depth and longer content. Equally, visitors to your website want to see content that is relevant to the topic they searched for. Even if you’re sharing an image-led post or infographic, it will need some context behind it. Evergreen content is often popular with lists, tips and how to guides the most well-received.
So remember – google likes high-quality content. In its own words:
“…sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.”
While all websites will include on-page links, having too many links is unnatural and can dilute the value of a page. It’s important therefore that links are relevant and useful. This way you can ensure your website will rank well and have a natural link profile. If you remove the low-quality links from your website, you will provide a better user experience particularly for those accessing your website via a mobile and table. High-quality links will improve your SEO ranking.
There are so many ranking signals that Google considers for SEO, which are constantly changing and evolving. If you or your company needs help navigating the minefield is that search engine optimisation, feel free to get in touch and ask for a free SEO audit. Better still, you can let us evaluate your website speed & performance, security, mobile-friendliness and SEO in a complete website audit – claim your free website audit now.
If you need further help and assistance, get in touch with Woking web agency Clever Marketing on 020 3146 4341.
We all know that content is king but with search engines ranking sites by popularity, it’s important to maintain your site regularly to iron out any on and off page technical issues.We take a look at five of the most common SEO problems and how to overcome them.
We take a look at five of the most common SEO problems and how to overcome them.
Duplicate content occurs when content appears on the Internet in more than one place. This makes it difficult for search engines to identify which version to include in their index and rank for search queries. Although there isn’t a specific penalty for duplicated content, it can affect ranking and traffic.Your SEO services agency can run an SEO audit initially so you can begin to assess the situation. If the duplicated content is something you can control, you can re-direct to the most authoritative page. You can also use the rel=canonical attribute which prioritises which duplicate page to rank.
Your SEO services agency can run an SEO audit initially so you can begin to assess the situation. If the duplicated content is something you can control, you can re-direct to the most authoritative page. You can also use the rel=canonical attribute which prioritises which duplicate page to rank.
Title tags are used to tell search engines and visitors what a page is about in an accurate and succinct way. This same title will also form the anchor text when shared on other websites and across social media.
Title tags are an important element within SEO, ranking more highly the closer the start of it is to a keyword-based query. Google can override your title if it doesn’t like it. If you’re working with an SEO services agency, they can help optimise your title tags when it comes to length, keywords and relevance.
A meta description is a short description that appears under your URL in search results. Placed in the HTML of a website, it’s a 150 character snippet of the content – a great way to show visitors the page is relevant to their search. This is something you can rectify via your SEO services agency or do yourself depending on your site platform and expertise. Meta description errors can be found by heading to: SEO > Site Auditor > Meta or SEO audit software. If you’re a WordPress user, you can use the Yoast SEO Plugin to edit the meta description. These extracts are crucial as they influence the traffic you receive from specific search results.
A broken link and subsequent 404 error results in a poor user experience and can have a negative impact on search results too. Broken links normally come about if an old page is deleted, moved or if the URL has been changed. The same can apply with outbound links whereby a website you’re linking to alters so it’s worthwhile checking for broken links regularly. You can use your SEO services agency to crawl for internal and external errors, these can then be fixed or removed manually.
Images are the best way to bring a website or post to life thus making the content more shareable. But in much the same way as broken links, broken images can lead to a poor user experience. Images need to index properly too with alt tags used to provide an accurate description for search engines. Google image search receives over a billion page views every day. Optimised images are more likely to receive regular traffic from Google and image-based sites like Pinterest. You can work with your SEO services agency to identify which images are impacting your website, replacing or deleting those affected.
These are just a few of the most common SEO problems companies currently face, we’ll be back to address more SEO issues in part 2. If you have a specific challenge you’d like us to include, feel free to contact Paul Mackenzie Ross at Clever Marketing, Surrey’s digital marketing agency, on 020 3146 4341.