As a marketing agency, we’ve witnessed a lot of changes in the digital landscape over the years. One of the most prominent has been how the internet has become increasingly essential for people of all ages, genders and nationalities across the world. It’s accessible to everyone – from teenage digital natives to pensioners.
The only problem is, each generation has different experiences and expectations of what they want to see online. Many savvy marketers have realised that success lies in crossing this generational gap and offering content which reflects shared interests. So how can you possibly design your website and create content which appeals to multiple generations? Read on to find out! Read more