What is GEO (Generative Engine Optimisation)?
We’re getting asked about this a lot right now; so many of our clients have heard about, and are asking us, what is GEO? Basically, GEO stands for Generative Engine Optimisation. Straight away, you’ll have noticed that it’s a similar acronym to SEO which is Search Engine Optimisation. But what is GEO? Generative Engine Optimisation (GEO) […]
GEO and the Rise of AI Overviews
Generative Engine Optimisation (GEO) is an “upgrade” to Search Engine Optimisation (SEO), where we optimise websites and content for appearance in the new AI Overviews. For a quick run-down, here’s an overview of what we’ll be talking about in this post: AI Overviews: Originally introduced as Google’s Search Generative Experience (SGE), these provide direct answers […]