July 1st Switch Off for Universal Analytics

July 1st Switch Off for Universal Analytics

In just a few days’ time Google will be switching off their Universal Analytics (UA). So if you open up your old Google Analytics dashboard and see nothing or, until then, an ominous countdown…

Google Analytics is Dead! Long Live GA4

Google Analytics is dead - Long live GA4

Google Analytics is the first choice of website analytics tool for many businesses. At the time of writing, Google Analytics is still the number one website traffic analysis tool, in use by 56% of all websites. Analytics also monitors an 86% market share of all website traffic. First launched back in November 2005, Google Analytics […]