Tag: facebook

Facebook Unveils Advertising Platform Atlas – But Are Customers Fed Up With Ads?

Facebook Unveils Advertising Platform Atlas – But Are Customers Fed Up With Ads?

This week Facebook announced its acquisition of Atlas – a network designed to track ads across third party websites and all devices. Purchased from Microsoft for a rumoured $100 million, Atlas is Facebook’s latest move in a bid to increase cross-platform activity and shrink Google’s lead in the paid ad sphere.

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