Tag: brand management

How to: Retain Customers and Build Brand Loyalty

How to: Retain Customers and Build Brand Loyalty

Contrary to popular belief, you don’t need to invest half of your budget in ‘flashy ad campaigns’ or a new sales team in order to build your customer base. The real secret to longevity and expansion for your business may just be customer retention, rather than attraction. Customer turnover, or “churn”, can be more costly […]

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