SEO Website Audits

The Hampshire SEO Agency That Gets Results.

SEO Hampshire

What Does Your SEO Audit Improve?

Some of the things we can help you to improve from an SEO audit include: 

Webserver Speed

Before making any improvements to the actual website, the very foundation it sits on, the webserver, needs to be checked for speed and efficiency. Website speed is a ranking factor and keeping it both fast and healthy is imperative for the sake of your users and your business. 

We can identify issues and make recommendations to boost server performance. Ultimately, if there are any limitations from your existing host, we can suggest hosting solutions that will be more appropriate for your needs. 

Website Updates

Satisfied that your webserver performs optimally, we can spot areas for improvement with your website itself. 

As an example, the majority of websites we work with are on the WordPress Content Management System (CMS). As the most popular CMS in the planet, WordPress is an excellent choice for many businesses but still requires careful management itself to perform at its best. 

This can often start with the choice of WordPress theme, the actual look and feel of your website. Themes vary in quality so we can recommend which themes are best and how to best manage them. 

Images

As part of a website SEO audit, we take a good look at your images. Too often we find that images that are too large are uploaded to your website and loaded on the homepage, where a picture of a few hundred kilobytes will suffice, usually these are many megabytes. Images that are too large can slow down your website and impede the user experience. The search engines can detect slow pages due to heavy images and thus rank lighter websites over yours. 

The On-page Technical SEO

In a typical SEO audit we will look deep into the structure of your website and individual pages. Our crawl tool can identify issues with a single page, looking at everything that needs improvement such as: 

  • tags – Do you have too much or too little text in there? Is it relevant?</span><span data-ccp-props="{"134233279":true,"201341983":0,"335559739":160,"335559740":259}"> </span></li> <li data-leveltext="" data-font="Symbol" data-listid="5" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto"><meta> description tags – Again, </span><span data-contrast="auto">do you have any text for your descriptions, too little or too much? Are you including your page’s subject matter in your description tags?</span><span data-ccp-props="{"134233279":true,"201341983":0,"335559739":160,"335559740":259}"> </span></li> <li data-leveltext="" data-font="Symbol" data-listid="5" aria-setsize="-1" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto"><h> tags – these are your hierarchical headings, h1 to h4, sometimes more if you have a complex content structure. We can make sure you have all the right heading tags in your </span><span data-contrast="auto">pages.</span><span data-ccp-props="{"134233279":true,"201341983":0,"335559739":160,"335559740":259}"> </span></li> <li data-leveltext="" data-font="Symbol" data-listid="5" aria-setsize="-1" data-aria-posinset="4" data-aria-level="1"><span data-contrast="auto">Links</span><span data-contrast="auto">, </span><span data-contrast="auto">both internal and external</span><span data-contrast="auto">, are a bedrock of HTML. They link to other resources within your own website and beyond. A website SEO audit will check your links are </span><span data-contrast="auto">healthy and identify broken links which will need to be fixed.</span><span data-ccp-props="{"134233279":true,"201341983":0,"335559739":160,"335559740":259}"> </span></li> </ul> <h3 aria-level="3"><b><span data-contrast="auto">Content</span></b></h3> <p><span data-contrast="auto">The actual content of your pages, beyond the titles, descriptions, headings and links, is vitally important to both your business and your users.</span></p> <p><span data-contrast="auto">Is your content good quality? Are you saying enough about your business, your products and your services?</span><span data-contrast="auto"> Is your content unique? Our SEO audits can help identify where you can improve your </span><span data-contrast="auto">content, helping you gain greater visibility in search, more relevant traffic and ultimately more leads and sales.</span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></p> <h2 aria-level="2"><b><span data-contrast="auto">Continuous Improvement</span></b></h2> <p><span data-contrast="auto">Once you’ve had one website SEO audit, it’s good to </span><span data-contrast="auto">regularly monitor the </span><span data-contrast="auto">health</span><span data-contrast="auto"> of your website and see how the changes improve your </span><span data-contrast="auto">site’s performance and ranking.</span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></p> <p><span data-contrast="auto">If you have a particularly active website with regular updates, then </span><span data-contrast="auto">making sure it performs to its best abilities is key. Making technical SEO fixes and </span><span data-contrast="auto">conducting regular content management and on-page SEO will keep your site “well</span><span data-contrast="auto">–</span><span data-contrast="auto">tuned” and </span><span data-contrast="auto">in the race with your competitors.</span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></p> <p><span data-contrast="auto">We c</span><span data-contrast="auto">an c</span><span data-contrast="auto">onduct ongoing </span><span data-contrast="auto">audits to keep your website performing as best as it can,</span><span data-contrast="auto"> always</span><span data-contrast="auto"> identifying new opportunities for you to </span><span data-contrast="auto">improve its visibility, ranking and conversion rates.</span></p> <p>What you get:</p> <ol> <li><strong>A custom, tailor-made SEO website audit for your business website.</strong></li> <li><strong>Total transparency – we show you everything we do.</strong></li> <li><strong>Plain English with explanations of all the jargon.</strong></li> <li><strong>Empowered. We help you learn from the SEO audits too.</strong></li> <li><strong>Analysis of your data to guide future technical SEO.</strong></li> <li><strong>Secure more <em>relevant</em> traffic, not just <em>more</em> traffic.</strong></li> <li><strong>Results. We analyse and explain the data, creating a long-term SEO plan with you.</strong></li> </ol> <p>There’s much more to your SEO strategy that we provide. As a PPC agency we use Bing and Google Ads data to inform our SEM work.</p> <p>It’s not good enough to rank highly for obscure terms when the ones that take hard work and effort are the keywords that generate more traffic and actually generate leads.</p> </div></section> <div style='height:40px' class='hr hr-invisible avia-builder-el-21 el_after_av_textblock el_before_av_button '><span class='hr-inner ' ><span class='hr-inner-style'></span></span></div> <div class='avia-button-wrap avia-button-left avia-builder-el-22 el_after_av_hr avia-builder-el-last service-button-alt sector-body invalid-custom-class-found' ><a href='https://www.clevermarketing.co.uk/contact-clever-marketing/' class='avia-button avia-color-theme-color avia-icon_select-no avia-size-large avia-position-left ' ><span class='avia_iconbox_title' >Enquire now</span></a></div></div><div class="flex_column av_one_half flex_column_div av-zero-column-padding avia-builder-el-23 el_after_av_one_half avia-builder-el-last " style='border-radius:0px; '><section class="av_textblock_section " ><div class='avia_textblock sector-body ' ><p><strong class="white">Our in-house team of experienced digital marketers have been successfully conducting Search Engine Optimisation (SEO) projects since 1998. 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color:#d3d3d3; ' ><div class="address-grid"> <div class="item item1"> <h4>HAMPSHIRE</h4> <p>Abbey House<br /> Arena Business Centre<br /> Farnborough Road<br /> Farnborough<br /> Hampshire<br /> GU14 7NA</p> </div> <div class="item item2"> <h4>SURREY</h4> <p>Building B<br /> Watchmoor Park<br /> Riverside Way<br /> Camberley<br /> Surrey<br /> GU15 3YL</p> </div> <div class="item item3"> <h4>BERKSHIRE</h4> <p>100 Berkshire Place<br /> Winnersh<br /> Wokingham<br /> Berkshire<br /> RG41 5RD</p> </div> </div> </div></section></div><div style='height:30px' class='hr hr-invisible avia-builder-el-24 el_after_av_one_half el_before_av_textblock '><span class='hr-inner ' ><span class='hr-inner-style'></span></span></div> <section class="av_textblock_section av-desktop-hide av-medium-hide" id="up-arrow" ><div class='avia_textblock av_inherit_color ' style='color:#d3d3d3; ' ><span class="av_font_icon avia_animate_when_visible avia-icon-animate av-icon-style- avia-icon-pos-center " style="color:#d3d3d3; 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