MAKE CUSTOMERS ENGAGE WITH WHAT
People are very cynical about being sold to. Instead, another approach has to be taken which involves content marketing. Content marketing is the art of telling stories, more specifically it is marketing focused on creating, publishing and distributing content to your target group.
You need to be able to speak about the critical issues and care about’s that your target audience has, that are aligned with your business.
The tactics could include thought leadership articles, case studies or blogs. Such content can be used on your website to help support PPC and boost your SEO. Equally it can be used for building dynamic campaigns to target your target audience.
The key benefits of content marketing:
- Increases the visibility of your brand
- Helps you develop long term relationships with your target audience
- Enables you to build trust and loyalty
- Communicates to your target audience that you understand their issues
- Positions you as thought leaders in your industry
Marketing Development funds should be a great benefit, a potent tool to drive your brand through the channel. So why is it so frustratingly difficult to get them to use it effectively?
“We have instances in which clients need: support to identify the key stories that would interest their customers and help writing impactful content, whether that be articles, blogs or emails. Clever Marketing can help address this for you.”
DAVID OWEN | CLEVER MARKETING