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5 Bad Habits of Digital Marketers5 Bad Habits of Digital Marketers

5 Bad Habits of Digital Marketers

As marketers in the digital world, we’re always looking forward. What new platforms do we need to consider? What new technologies should we adopt? With some much noise and buzz going on in the industry, we rarely take the time to examine existing processes and values and really evaluate these for effectiveness. However, in reality, […]

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Clever Marketing, digital agency in Hampshire - Call 01276 534 680

How to use Vine in your Marketing Strategy

We’ve spoken before on this blog about how to utilise Twitter and Instagram, but not really touched on Vine. It’s arguably one of the lesser-known of the big social media marketing networks, and like Snapchat, its real value is often underestimated or overlooked.

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Clever Marketing, digital agency in Hampshire - Call 01276 534 680

What Is Native Advertising?

“Native advertising” was one of the terms we heard a lot in the digital marketing sphere last year, making the rounds as the next big thing you just have to be doing. But what is native advertising, and should every brand be getting involved?

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Inspiring Trust Through Print Marketing

Inspiring Trust Through Print Marketing

These days, the general impression is that digital rules the roost. Wherever you look, there are experts and blogposts dictating to you that online and social media are where it’s at. It can seem like there’s no alternative, and that’s where your budget should go. But as we’ve talked about before, print isn’t dead, and actually […]

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Should You Create Buyer Personas?

Should You Create Buyer Personas?

We’ve talked before on this blog about how getting to know your customers is one of the most valuable things you can do when it comes to improving your conversion rate. In a fast-paced digital world in which everything revolves around marketing campaigns and sales targets, it’s all too easy to become disconnected from the […]

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Go Big or Go Home?

Go Big or Go Home?

How to know when it’s time to expand your business Congratulations! If you’re reading this post, it’s likely that your business is now less start-up and more grown-up. That’s no mean feat – growing a business can be tough, so you’ve made a huge achievement already.

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How to Write Better Sales Copy

How to Write Better Sales Copy

“I’m not trying to write a novel, I’m just trying to sell a product” We hear similar arguments time and time again when talking to businesses about the importance of copywriting. The thing is: writing good sales copy, the kind that pulls a reader in, builds trust and results in conversion, is as much of […]

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Is Your Packaging Letting You Down?

Is Your Packaging Letting You Down?

If you sell a consumer product, you’ll know how important advertising and branding are to your success. However, many brands are falling at the final (and most important hurdle) – the packaging itself. Packaging has a huge effect on the way consumers perceive your product, meaning that your design can mean the difference between its […]

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Meerkat and Periscope – is Livestreaming the Future of Social Media?

Meerkat and Periscope – is Livestreaming the Future of Social Media?

If there were ever evidence needed that the social media world moves quickly, video livestreaming apps Periscope and Meerkat are it. Both have sprung up out of the blue in the last few weeks alone, and have been causing a frenetic furore online about what they mean for social media marketing.

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