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What Is Native Advertising?

“Native advertising” was one of the terms we heard a lot in the digital marketing sphere last year, making the rounds as the next big thing you just have to be doing. But what is native advertising, and should every brand be getting involved?

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Inspiring Trust Through Print Marketing

Inspiring Trust Through Print Marketing

These days, the general impression is that digital rules the roost. Wherever you look, there are experts and blogposts dictating to you that online and social media are where it’s at. It can seem like there’s no alternative, and that’s where your budget should go. But as we’ve talked about before, print isn’t dead, and actually […]

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Go Big or Go Home?

Go Big or Go Home?

How to know when it’s time to expand your business Congratulations! If you’re reading this post, it’s likely that your business is now less start-up and more grown-up. That’s no mean feat – growing a business can be tough, so you’ve made a huge achievement already.

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How to Write Better Sales Copy

How to Write Better Sales Copy

“I’m not trying to write a novel, I’m just trying to sell a product”

We hear similar arguments time and time again when talking to businesses about the importance of copywriting. The thing is: writing good sales copy, the kind that pulls a reader in, builds trust and results in conversion, is as much of a delicate craft as writing fiction. Why?

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Is Your Packaging Letting You Down?

Is Your Packaging Letting You Down?

If you sell a consumer product, you’ll know how important advertising and branding are to your success. However, many brands are falling at the final (and most important hurdle) – the packaging itself. Packaging has a huge effect on the way consumers perceive your product, meaning that your design can mean the difference between its […]

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Meerkat and Periscope – is Livestreaming the Future of Social Media?

Meerkat and Periscope – is Livestreaming the Future of Social Media?

If there were ever evidence needed that the social media world moves quickly, video livestreaming apps Periscope and Meerkat are it. Both have sprung up out of the blue in the last few weeks alone, and have been causing a frenetic furore online about what they mean for social media marketing.

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How to Produce Good Content: The 9 Golden Rules of Content Marketing

How to Produce Good Content: The 9 Golden Rules of Content Marketing

Although content marketing is still a relatively new idea, the message that good content equals more sales is filtering down from the niche to the masses. According to a recent study from, the Content Marketing Institute and MarketingProfs, 90% of B2C marketers said they were using content marketing in 2014, compared with 84% the previous year.

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How Well Are You Really Selling Yourself? A Guide for Small Businesses

How Well Are You Really Selling Yourself? A Guide for Small Businesses

It doesn’t matter how good you are at what you do. If you’re not selling yourself and constantly striving to acquire new customers, your business will suffer sooner or later. I know what you’re thinking: you’re not a salesperson. You’re an expert tree surgeon/dentist/writer/all of the above, so you don’t need to worry the other […]

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New Year, New Marketing: How to Kick Start your Marketing in 2015

New Year, New Marketing: How to Kick Start your Marketing in 2015

The beginning of a new year is the perfect time both to reflect on the previous 12 months and to think about what can be improved upon in those to come. While 2014 was the year that responsive design continued to dominate and social media ads became increasingly important, 2015 looks set to be even […]

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The Rise of YouTube And How You Can Use It

The Rise of YouTube And How You Can Use It

From humble beginnings in 2005, YouTube now sees over 1 billion unique visits each month. Content is uploaded, viewed and shared through YouTube at unprecedented rates, providing significant opportunities for brands. Much has been made of how companies have got it wrong on this platform by failing to create content that is useful or informative […]

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