VMWARE

POWER HOUR PORTAL

Case Study for WEBSITE DESIGN & DEVELOPMENT

Scope, Design, Develop and Deliver a fully functional Webinar portal

Enable On-Demand, archive library and forum functions

Design, storyboard, script and deliver a promotional launch video

Design, copywrite, create and deliver a promotional digital brochure

Brief

Our client Hiperdist is a large IT Distribution organisation that specialise in deliver IT related services to the African & Near East markets for a host of the worlds largest technology Vendors.

One of these is VMware and we were invited to create assets to support the growing VMware Power Hour Community.

After speaking to several design agencies, we decided to go with Clever Marketing based on their understanding of what we wanted. We also gave them a deadline of 8 weeks to achieve all this work, and they delivered everything on time and on budget! I would have no hesitation in recommending Clever Marketing to any company looking for either branding or Digital content.

Marketing Program Manager | GLOBAL PROGRAMS

Solution

The goal was to enable VMware to manage and deliver weekly live webinars; to create an asset hub able to showcase archived On Demand sessions, technical documents, white papers and case studies as well as act as a real-time forum for conversations on VMware related issues.

The portal needed to be robust and simple to operate so that the busy VMware team could create invites and deliver sessions as effectively as possible. To support the launch of this portal we were also invited to create a video and accompanying digital brochure to be used as part of a larger launch campaign

Results

The portal we delivered far exceeded the initial brief in so much as we also included a built-in registration and notification system to enable quick and easy access via a “one-click” registration process.

The back end system was simple and allowed the VMware team to connect seamlessly with their community across the entire region.

Both the video and the digital brochure were met with rave reviews by those running the launch campaign and the entire project has been an enormous success.

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