Origen Financial Services: Website Design Case Study
Website Design & Development for UK leading financial firm
Website Design
The Client: Origen Financial Services
Origen Financial Services is a well-established UK financial advice firm with roots dating back to 1885 and headquartered in Farnborough, Hampshire. Today, Origen is one of the leading financial advisory firms in the UK, trusted by generations of clients to help achieve their financial goals.
The Brief
Clever Marketing’s partnership with Origen began over a decade ago, initially handling their print assets. Over the years, this relationship evolved with our digital agency becoming an integral part of Origen’s marketing and design team, fully supporting them across a wide variety of sensitive projects. When Origen decided to rebuild their financial services website, they naturally turned to CMUK to continue shaping their digital strategy.
The Website Design & Development Project
Clever Marketing was tasked with redesigning and developing Origen Financial Services’ website using a modern CMS, ensuring it was easy for their team to update. The project required adherence to strict brand guidelines and approval processes. Origen sought a modern, image-first and content-led design with a streamlined user experience based on customer data from their previous site. The new website design also needed to be responsive across all devices, given Origen’s diverse user base, and optimised for search engines, focusing on clean markup, and reliable performance.
The Results
The web design & development project was completed in just over two months, thanks to a strong collaboration with Origen’s team. The new website has successfully attracted new clients and satisfied partners and shareholders. It is more user-friendly, functioning across all browsers, platforms, and devices. The brand identity was maintained while introducing new graphical elements. Origen now has a high-performing website that meets their needs and is easy to update following the complimentary training provided at the project’s conclusion.
Having worked with Harry and the team for many years now, we always know that we can reach out with a project and get a quick response and a great piece of work. Everyone is so friendly and eager to help. Matched with competitive pricing it’s hard to see a reason to not rate them highly.
Michael Devine | Senior Marketing Executive
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