Flow Screed Services: Web Design Case Study
Generating leads for a local screeding service
PAY PER CLICK (PPC) & WEB REDESIGN
The challenge
Let down by a previous vendor, Flow Screed Services Surrey Ltd found a local digital marketing agency that they could trust and enrolled Clever Marketing. As well as reducing their monthly Pay Per Click (PPC) spend by £4,000 our digital agency cleaned up all the previous “grey hat” SEO techniques that could have resulted in penalties from Google. They previously had two websites cross-linking and hundreds of “doorway pages”.
What we did
Morphing two websites into one and removing all the previous “grey hat tricks” that went against Google’s quality guidelines, we created a single website that worked more effectively than the previous two.
We focused on Flow Screed’s local SEO, making sure content was relevant for their catchment area.
Additionally, we optimised all the pages in the new website for conversion, so now it is much easier for visitors to understand the product and contact Flow Screed through clear calls to action and an easy phone number for mobile users.
The Results
Flow Screed has saved a fortune in PPC and now rely on a mix of SEO and PPC to drive visitors who are looking for their service.
In nearly three years in which Clever Marketing have been working with the client, organic traffic has tripled, the bounce rate has improved by 78% and they have so many enquiries that they sometimes ask us to “switch everything off” because they reach capacity.
Our SEO expertise now ensures that their screeding service is seen in Surrey and London and that they receive leads from firms looking for their excellent service.
Owner | FLOW SCREED SERVICES
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