CALTEST

SPECIALISTS IN POWER & INSTRUMENTATION

Case Study for SEO

560% boost in organic traffic past 2 years.

43% improvement in bounce rate.

6 figure sales from digital

Local SEO

Brief

Caltest is a UK distributor of electrical power sources and test instrumentation to the automotive and aerospace industries. In 2015 Caltest sought help with the design and marketing of their website. Increased visibility and lead generation were key to the company’s future success.

Clever Marketing have made a conscious effort to understand our products and market, enabling them to offer us bespoke solutions. Their work to increase our enquiries through SEO and AdWords has resulted in positive measurable results.

Managing Director | CALTEST INSTRUMENTS, HAMPSHIRE

Solution

Clever Marketing built a custom CMS for Caltest in 2015 and later migrated to a bespoke WordPress build in 2018. In addition, we helped to SEO the website and drive targeted traffic through PPC ads, dedicated landing pages, newsletters and paid social media campaigns.

Results

The company has benefited from increased visibility in the search engines and organic SEO traffic is up by 560% over the past two years with highly improved bounce rates across all channels and above average pages per session for their industry sector.

Clever Marketing’s digital team have driven a regular stream of relevant users to the site mainly via SEO but also PPC and organic/paid social, sometimes completing orders worth 6 figures.

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