ADVECO

HOT WATER & HEATING COMPANY

Case Study for WEBSITE DESIGN & DEVELOPMENT

Bespoke Website Build

Refreshed, clean and modern look & feel

To incorporate multiple languages

To support up to 50+ products

Brief

Adveco is the trusted specialist provider of bespoke hot water, heating and power systems to the building services industry. Now celebrating their 50th Anniversary and now more independent than before; a new website was needed. The new Adveco site had to cover the following:

  1. Refresh and revise the design/brand.
  2. Improve the User Experience (UX).
  3. Make improvements to speed & performance.
  4. Better site architecture.
  5. Easier maintenance.
  6. Improve the website security.

We have been working with Clever for almost a year now, to drive SEO and to provide new digital collateral. As part of that process we undertook a project to completely review our digital marketing needs and create a new website that would deliver improved customer experience and strengthen our brand in the marketplace. The advice and development support has been excellent, the team are always responsive and have delivered a large scale project to budget and within agreed timeframes. We are very excited to be working with the team at Clever to further develop our digital tools to better inform and serve our customers.

Gary Marshall | Senior Marketing Associate | ADVECO LTD.

Solution

Our solution for the new Adveco site was to achieve the following:

  1. New webserver to provide development, staging and live environments on a WordPress-optimised hosting solution.
  2. Regular maintenance and updates of your CMS (WordPress) to maintain integrity, performance and security.
  3. WordPress plugins: More efficient use of fewer yet better plugins.
  4. To design & build a bespoke website, that’s efficient and will help improve performance with extra benefits in mobile friendliness, ranking and User Experience (UX).
  • Responsive (Desktop and Mobile)
  • Embedded Video’s
  • Animation on every page
  • Google Analytics Added

Results

The results for the new Adveco website have led them to have a new, clean and professional looking website built from scratch easy to update and fast and user friendly. The site has been fully Search Engine Optimised allowing their website to be found organically with higher quality leads. The website has also been created ready to build in an e-commerce platform for a launch date this summer.

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