Our Take On Marketing Automation There’s no shortage of marketing automation systems on the market right now. Some are very good… others, not so much but they all have one thing in common; they will only work if you understand the principle behind marketing automation. So how do you choose the right one for you? […]
Top tips in channel marketing for IT vendors and resellers and how to manage your marketing development fund…
To set the scene I’ll start this article with a story about a situation I found myself in a few years back. I had just been given a large technology vendor as a client and realised to my horror that I knew virtually nothing about their products or the underlying technology behind them, worse still […]
So… full disclosure, I’m a man of a certain age now and I’ll reluctantly admit to being a little less open to new ideas than I was when I first entered the world of marketing 25 years ago. That being said though unlike many “men of a certain age” I am willing to listen when people can give […]
For those of us old enough to remember what the world was like before the rise of the internet, we may have thought we’d seen the last of direct mail as a marketing medium, but it would appear that we may have been wrong in that assumption. Innovations such as QR & AR have breathed new life into direct mail as a communication […]
There can be no doubt that the events of the past 12 months have significantly changed the way we live and work and, whilst the shift to “digital” was already well under way, there is now a real business imperative for moving IT projects up the agenda far quicker than they might otherwise have been. Here’s […]
Marketing Development funds should be a great benefit, a potent tool to drive your brand through the channel. So why is it so frustratingly difficult to get them to use it effectively?