Why being a client-first agency sometimes means saying no
Being a truly client-first marketing agency isn’t about saying yes to everything, it’s about putting your client’s interests first, even if that means saying something they don’t expect to hear, or turning down work.
Maximising Your Reach with Microsoft Ads: A 2025 Guide for Small Business
When it comes to PPC campaigns, most people think “Google Ads”. But what if you were to leverage the additional power of Microsoft Ads to extend your brand’s reach? Our guide tells you how…
2024: A Definitive Year in Digital Marketing
The world of digital marketing is always an exciting, fast-moving place and 2024 has been no exception. From the explosion of generative AI tools, big changes to Google Search, and hot social media topics, to deeper nuances like authenticity and conversational content creation, this year has been yet another fascinating experience. But how have the […]
Mocha Mousse: Pantone Colour of the Year 2025
After Peach Fuzz last year, Pantone’s Colour of the Year 2025 is… (drumroll)… Mocha Mousse! The dreamy soft-focus desktop backgrounds of dandelion clocks, fields of peach-coloured Pampas grass, a fluffy close-up, and a peach-coloured room floating in the clouds are so last year. Instead, for the announcement of Mocha Mousse, Pantone’s launch images have been […]
The Impact of Turning Off your Paid Advertising
Turning off your paid advertising, such as Google Ads, Bing Ads, or paid social media advertising, can have significant and far-reaching impacts on your business. The point is that you can pause or turn off paid ads, but should you? Those Impacts in Detail First, let’s look at the consequences of pausing a paid advertising […]
Is Now a Good Time for Businesses to Adopt Bluesky?
Whether you’re on X (formerly Twitter) for personal or business use, you probably noticed a lot of chatter recently about users moving to the alternative social media platform Bluesky. So, is it time for brands to make the leap?
How Should Your Business Respond to Google Algorithm Updates?
If your company website’s ranking and traffic has dropped since a Google algorithm update, and it’s still not bounced back, you’ll be looking for a strategy to recover. In this post we look at the history of Google algorithm changes, how you should approach the issue, and what you should do about it. Here’s what […]
What is GEO (Generative Engine Optimisation)?
We’re getting asked about this a lot right now; so many of our clients have heard about, and are asking us, what is GEO? Basically, GEO stands for Generative Engine Optimisation. Straight away, you’ll have noticed that it’s a similar acronym to SEO which is Search Engine Optimisation. But what is GEO? Generative Engine Optimisation (GEO) […]
4 Things Business Owners Should Know About SEO
There’s a lot of talk about SEO but what are the important things about this discipline that business and website owners need to know? We discuss; Web design and SEO Quality over quantity SEO is an ongoing process SEO needs time To discuss SEO services for your business website, call our digital team on 01276 […]
GEO and the Rise of AI Overviews
Generative Engine Optimisation (GEO) is an “upgrade” to Search Engine Optimisation (SEO), where we optimise websites and content for appearance in the new AI Overviews. For a quick run-down, here’s an overview of what we’ll be talking about in this post: AI Overviews: Originally introduced as Google’s Search Generative Experience (SGE), these provide direct answers […]