Yes, we know, it’s not Google AdWords anymore. But just like Opal Fruits (Starburst) and Marathon (Snickers ) it takes time to adjust to a new name when you’ve used it for so long.
On the 24th July 2018 Google changed Google AdWords to Google Ads. That’s 17 years of using that tool and, despite knowing full well that it’s now just Ads, we still find ourselves calling it AdWords. Plus a lot of our clients still call it that too.