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B2B/B2C
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SEO Services
Technical SEO and Paid Media for Local Dominance
Camberley Glass and Windows were losing potential customers online, not because of their product or reputation, but because their website wasn’t showing up where it needed to, and competitors were hijacking their name in search results. In three months, we fixed the foundations, took back control of their online presence, and increased the number of enquiries coming in by over 1000%. Here’s how.
Why a Great Local Business Was Hard to Find Online
Camberley Glass and Windows sell high-quality windows, doors, and conservatories across Surrey and Hampshire. It’s a competitive market where customers do their research online before they pick up the phone, so showing up in local search results isn’t optional, it’s everything. When they came to us, two problems were getting in the way. First, their website had underlying technical issues that were stopping it from appearing prominently in Google’s local results. Second, competitors were paying to show their own ads whenever someone searched for “Camberley Glass and Windows” by name, effectively stealing traffic from a business they’d worked hard to build. They needed both problems solved, and quickly.
The Solution
How We Improved Their Google Rankings and Stopped Competitors Stealing Their Customers
We tackled both issues in two clear stages.
Fixing the Website to Rank in Local Google Search Results
We went through the site in detail to find what was holding it back in search results. We made sure Google could properly understand what the business does and where it operates, set up pages targeting the specific towns and areas they serve, and improved how quickly the site loads on mobile.
Running Google and Facebook Ads That Brought in Real Enquiries
Once the website foundations were solid, we turned our attention to paid advertising. The first thing we did was make sure that when someone searched for Camberley Glass and Windows by name, they saw Camberley Glass and Windows, not a competitor. We then ran targeted ads on Google and Facebook aimed at people actively looking for the products they sell: UPVC windows, bi-fold doors, and similar. We focused on the areas they serve, and made sure the ads spoke to what customers genuinely care about when making that kind of purchase.
The numbers tell a story. The work behind them matters more.
1,000%+
More paid enquiries in three months (up from 7 in September to 80 in November)
39%
Improvement in average Google search position (from position 35 to 21)
£100K+
Revenue generated from Google and Facebook ads so far
What our client’s saying…
“The team at Clever Marketing went beyond just running ads. They fixed the technical challenges that were holding our website back and then strategically targeted our spend. The 1000%+ growth in conversions and the clear strategic direction speak for themselves. This isn’t just marketing; it’s a strategic partnership that delivers real bottom-line impact.”
General Manager, Camberley Glass and Windows
The Result
More Calls, More Enquiries, and a Website That Works for Their Ideal Customer
By combining technical SEO expertise with sharp, conversion-focused paid media, we delivered a profound increase in both enquiry volume and marketing efficiency.
Enquiry Growth
The strategic paid media campaigns delivered a massive jump from 7 conversions in September to 80 conversions in November, a 1000%+ rise in paid conversion volume, significantly boosting total monthly qualified enquiries and securing high-intent traffic.
Performance Gains
The rapid implementation of brand defence and high-intent campaigns ensured that every pound of ad spend was highly effective, driving a consistent stream of new customer enquiries.
Digital Foundation
The technical improvements drove enhancements in mobile site speed, enhancing user experience and supporting long-term organic growth and local search success.
In three months, monthly enquiries went from 7 to 80 and the business now has a website and ad setup that consistently brings in new customers without wasted spend. Competitors are no longer able to profit from the Camberley Glass and Windows name. The website loads faster, ranks better in local search results, and gives visitors a better experience from the moment they land on it. The business has gone from being hard to find online to being the obvious local choice and the enquiries reflect that.
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The next step
It’s time to be more clever with your marketing.
Ready for an honest look at where you’re at, what’s possible, and what it’d take to get there? The first conversation costs nothing, no obligation. If we’re the right fit, we’ll both know quickly.
On our discovery call we’ll cover:
- Where you want your business to be, and what marketing needs to do to get you there
- What’s holding growth back right now
- An honest look at whether your website and marketing are pulling their weight
Fill in the form and we’ll be in touch to find a time that works.