AI SEO is the practice of optimising a website and online presence to appear in AI-generated search results, specifically Google AI Overviews, ChatGPT, Perplexity, Bing Copilot and other tools that answer search queries directly.

Is AI SEO the same as traditional SEO?

It overlaps significantly but isn't identical. Traditional SEO focuses on ranking in organic search results. AI SEO focuses specifically on appearing in the AI-generated answers that increasingly appear alongside or above traditional results.

Which AI tools does AI SEO cover?

Primarily Google AI Overviews, but also ChatGPT, Perplexity, Bing Copilot and other AI-powered search tools.

How quickly can I expect to see results?

Some improvements, particularly from structured data and content updates, can show results within weeks. Building brand authority and earning citations takes longer and compounds over months.

Is AI SEO worth doing if I'm already doing traditional SEO?

Yes. A business with strong traditional SEO rankings may still be completely absent from AI Overviews, and there are specific steps needed to improve AI visibility that a standard SEO programme doesn't cover.

How do you measure success in AI SEO?

By tracking visibility in AI-generated answers for key queries in a sector, changes in branded search volume and any measurable impact on organic traffic and enquiry volume.

Do you offer AI SEO as a standalone service or alongside other SEO?

Both. An AI visibility audit and improvement programme can run as a standalone project, or be managed as part of a broader SEO programme.

Media Relations Services

Name: Clever Marketing
Rating: 4.8

Press coverage still carries weight that paid advertising can’t match. A well-placed story builds trust in a way an advert never will. This service is delivered in partnership with a specialist PR consultancy, giving you genuine journalist relationships and media know-how alongside the marketing work we already do for you.
We provide media relations for businesses with a story worth telling, who want it in front of the right people rather than sent out and hoped for.

Our approach

Stories that are actually worth covering. Sent to the people who'll actually cover them.

Most press releases get ignored because they’re written for the business sending them, not the journalist receiving them. We start from the other direction: what does this publication’s audience actually want to read.

1. Finding the story that's genuinely newsworthy.

Not every update is a press release. We help identify what’s actually worth telling, and shape it into something a journalist would want to run.

2. Outreach  built on real relationships.

Media relations works better when it’s not the first time you’ve contacted that journalist. We maintain relationships with relevant publications, not just a mailing list.

3. Support when things move fast.

Reactive moments, difficult questions and time-sensitive stories need a quick, considered response. We’re set up to help with that when it counts.

What’s included

What our media relations services actually involve.

Media relations means different things to different agencies too. Here’s exactly what it means with us.

Press release writing and distribution

Releases written properly for the outlet receiving them, not a generic version sent everywhere at once.  

Best for: product launches, business news, milestones worth sharing publicly.

Journalist and media outreach

Direct outreach to relevant journalists and publications, built on genuine relationships rather than mass distribution lists.  

Best for: businesses wanting targeted coverage in the right publications, not just any coverage.

Ongoing media relationship building

Continued relationship building with journalists and outlets relevant to your industry, so you’re not starting from zero each time.  

Best for: businesses wanting a consistent media presence over time.

Reactive and crisis support

Support during high-pressure or time-sensitive moments, when a fast and considered response matters.  

Best for: businesses that want a plan in place before they need one.

The difference it makes

What good media relations looks like

Anyone can send a press release. Getting it to land, and building the relationships that make the next one land too, takes more than that.

Coverage that reaches people who actually trust it.

Editorial coverage carries a credibility that advertising doesn’t. People read a story differently to how they read an ad, and that trust reflects on your business.

Relationships that pay off over time.

A journalist who’s heard from you before is more likely to take the next call. We build those relationships properly, rather than treating every pitch as a cold approach.

Confidence when it matters most.

Knowing you have proper media support in a reactive moment changes how those moments go. Having a plan and a partner in place beats working it out under pressure.

What our clients say

Businesses we've helped grow.
In their own words.

We’ve worked with businesses across a whole range of industries over the years. Here’s what some of them have to say about working with us.

AgiLab

“The Clever Marketing team is very active. They are quick to answer mails and are willing to work with you on your digital marketing projects. They offer a really good range of services such as writing blogs for you, website maintenance and design and helping you with social media.”

Andina Ingham

“Clever Marketing spotted that our website needed improvement and helped us build a new one, with ecommerce built in. We’re impressed with the result. They now handle our SEO and digital marketing too.”

Toulouse Lautrec

“After 13+ years running a complex business, restaurant, live music and takeaways, we refreshed our website. Unlike my previous designer, Clever Marketing understood my business model first, then designed something that goes above and beyond.”

Druces LLP

“Have enjoyed working with Clever Marketing on the the design and build of our new website, and digital marketing. From the creative to the technical, they are an impressive team and, crucially, a pleasure to deal with day-to-day. Would use them again.”

Origen FS

“Having worked with Harry and the team for many years now, we always know that we can reach out with a project and get a quick response and a great piece of work. Everyone is so friendly and eager to help. Matched with competitive pricing its hard to see a reason to not rate them highly.”

Healix

“I worked with Clever Marketing on a website for a unique audience. The team were always available to discuss and amend, bringing expertise to guide what best suited our audience. A pleasure to work with, and we’d recommend them.”

St Magnus

“Clever Marketing came highly recommended for our new multi-site website. Despite the complexity, they made it seamless, exceeded expectations and even helped with branding. Now working together on digital marketing.”

SHR Recruitment

“We’ve partnered with Clever Marketing for almost 10 months, using their Google PPC campaigns for our recruitment business, and they’ve exceeded expectations, consistently high-quality enquiries, backed by thorough monthly reports.”

Adveco

“We’ve worked with Clever for almost six years on SEO and digital collateral, including a full review of our marketing needs and a new website to improve customer experience and strengthen our brand. Excellent advice and support, delivered to budget and on time.”

FAQs about our media relations services

The questions worth asking before we start managing your media relations.

What counts as a story worth pitching?

More than most businesses think, but not everything. We’ll give you an honest view on what’s genuinely newsworthy versus what’s better suited to a blog post or social update.

How is this different to just sending a press release ourselves?

Journalists receive hundreds of releases. Ours are written for the specific outlet, sent by people with existing relationships, and followed up properly, which is usually the difference between coverage and being ignored.

Can you guarantee coverage?

No, and any agency that promises guaranteed coverage isn’t being straight with you. What we can guarantee is a properly targeted, professionally handled approach that gives your story its best chance.

Do you handle crisis communications too?

Reactive support is part of this service. For a fuller crisis communications plan, that sits alongside our Communications Strategy service.

Who actually delivers this service?

This is delivered in partnership with a specialist PR consultancy, so you get dedicated media relations expertise alongside the marketing work we handle directly.

The next step

Ready to get your media relations working harder?

If you’ve got a story worth telling and nowhere it’s landing, the first conversation is the right place to start.

On our discovery call we’ll cover:

An honest view on what’s genuinely newsworthy in your business right now
Which publications and journalists are actually relevant to you
What a proper media relations plan would look like
How this fits alongside your wider marketing and communications