Category: Digital Marketing

Clever Collaboration: Digital Marketing Agencies and Clients

Clever Collaboration: Digital Marketing Agencies and Clients

Why Digital Marketing Agencies and Clients Should Work Together for Success Have you worked with a marketing agency recently? If not, you may find that the world of marketing has changed. And I don’t just mean that it’s gone digital. It’s no longer about sending out a brief and waiting for a piece of work […]

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5 good habits of digital marketers

5 Good Habits of Digital Marketers

Good habits of digital marketers? What are they then?

I’ll come clean straight away on this post – I was reading a blog post one of my predecessors had written about 18 months ago entitled 5 Bad Habits of Digital Marketers and my first thought was – why the negative slant?

My own professional and personal take on things is far more positive. I am a realist and totally understand that things may not always go to plan. But there’s always a positive direction in my thinking and doing. Hence, why I decided to write about the 5 GOOD habits of digital marketers.

And when I thought to positively counter the original post, I actually wondered why would I list just 5 good habits of digital marketers, but here they are…

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The Benefits of Working with a Local Design Agency

The Benefits of Working with a Local Design Agency

The benefits of working with a local design agency are many, but I’ll admit it – in nearly 20 years in digital, I’ve had the pleasure of working with people all over the world. Database consultants and clients in Canada, designers in The Netherlands. CMS experts in Australia, plugin developers in the U.S.A. and development […]

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5 Critical SEO mistakes that SMEs are making

The 5 Critical SEO Mistakes SMEs are Making

SEO mistakes can cost you money. If you’re a start-up or small business, the big bad world of Search Engine Optimisation (SEO) can seem impossible to conquer. There’s so much to know, and you’re terrified when anyone mentions “algorithm” or “penalties” – because you’ve got no idea if what you’re doing is right or wrong. […]

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How has link building changed?

How has Link Building Changed?

As a digital marketer, you’ll know how quickly the world of Search Engine Optimisation (SEO) changes. What was relevant even this time last year is likely to have drastically changed by now. This is never more accurate than when considering how the act of link building for SEO purposes has changed over the years. A […]

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How To Create Multi-Generational Content

How to Create Multi-Generational Content

As a marketing agency, we’ve witnessed a lot of changes in the digital landscape over the years. One of the most prominent has been how the internet has become increasingly essential for people of all ages, genders and nationalities across the world. It’s accessible to everyone – from teenage digital natives to pensioners. The only […]

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How Has Keyword Research Changed In Recent Years?

When we say “SEO”, keyword research is probably one of the first things that comes to your mind. This is testament to its status as one of the cornerstones of search engine optimisation – that is, using popular search terms in your copy to allow that page to be indexed on Google.

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How to Make Data-driven Marketing Decisions

How to Make Data-driven Marketing Decisions

As marketers, we like to think we’re creative thinkers. And we need to be, to an extent: innovation and thinking outside of the box are essential if you want to stand out in a crowded marketplace. However, there’s more to being an effective marketer than just creativity. We also need to be highly analytical, and […]

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Improve Mobile Conversion Rates - We show you 5 ways

Getting Your Mobile Marketing Strategy In Shape

The notion of creating a marketing strategy solely for mobile is a slightly contentious one. Many argue (like this fantastic article from Moz) the point that, actually, we should no longer be distinguishing between devices.  These days, we all want to target users who are on the go, and using more than one device – […]

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How Important Are Personalisation And Localisation For Your Business?

How Important Are Personalisation and Localisation for your Business?

According to E-consultancy, while 94% of companies can see the value of personalised marketing, less than half of companies are putting it into practice. Which half do you fall into – those reaping the rewards of personalised marketing, such as loyal customers and improved brand image, or those late to the party, wondering why their customers […]

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