Good habits of digital marketers? What are they then?
I’ll come clean straight away on this post – I was reading a blog post one of my predecessors had written about 18 months ago entitled 5 Bad Habits of Digital Marketers and my first thought was – why the negative slant?
My own professional and personal take on things is far more positive. I am a realist and totally understand that things may not always go to plan. But there’s always a positive direction in my thinking and doing. Hence, why I decided to write about the 5 GOOD habits of digital marketers.
And when I thought to positively counter the original post, I actually wondered why would I list just 5 good habits of digital marketers, but here they are… (more…)
If you’re a start-up or small business, the big bad world of Search Engine Optimisation (SEO) can seem impossible to conquer. There’s so much to know, and you’re terrified when anyone mentions “algorithm” or “penalties” – because you’ve got no idea if what you’re doing is right or wrong.
It’s not that you don’t want to do a great job of your SEO and reap the rewards. Who doesn’t want high rankings and increased search traffic? But when you’ve got a new business to run, you just don’t have time to sit there and worry about long-tail keywords.
To save you some time and help you to get your head around the basics of SEO, we’ve put together 5 of the key mistakes that SMEs tend to make when it comes to optimising their sites for search. Read on to make sure you avoid them. (more…)
As a digital marketer, you’ll know how quickly the world of SEO changes. What was relevant even this time last year is likely to have drastically changed by now. This is never more accurate than when considering how the act of link building for SEO purposes has changed over the years.
A lot of tactics we used to use for link building are now so severely outdated, that you’re more likely to earn yourself a penalty from Google than a boost in rankings. In short, you can’t afford not to know about these changes.
In this blogpost, we’re going to take a look at how the practice of link building started, and the changes it has undergone as an SEO tactic, bringing us up to 2015. Let’s dive in! (more…)
As a marketing agency, we’ve witnessed a lot of changes in the digital landscape over the years. One of the most prominent has been how the internet has become increasingly essential for people of all ages, genders and nationalities across the world. It’s accessible to everyone – from teenage digital natives to pensioners.
The only problem is, each generation has different experiences and expectations of what they want to see online. Many savvy marketers have realised that success lies in crossing this generational gap and offering content which reflects shared interests. So how can you possibly design your website and create content which appeals to multiple generations? Read on to find out! (more…)
As marketers, we like to think we’re creative thinkers. And we need to be, to an extent: innovation and thinking outside of the box are essential if you want to stand out in a crowded marketplace. However, there’s more to being an effective marketer than just creativity. We also need to be highly analytical, and be able to back up our decisions with cold, hard facts. How do we do this? (more…)
The notion of creating a marketing strategy solely for mobile is a slightly contentious one. Many argue (like this fantastic article from Moz) the point that, actually, we should no longer be distinguishing between devices. These days, we all want to target users who are on the go, and using more than one device – therefore, every strategy going forward should be a mobile one.
Or, more accurately, one built with a range of devices in mind, reflecting the modern customer journey. Gone are the days where a shopping experience began and ended on a laptop, so it no longer makes any sense for marketing teams to work in isolated siloes.
But for the time being, value definitely still remains in optimising your strategy for mobile, particularly if you’re new to the digital marketing space and want to make sure your existing tactics are still viable for mobile users. So let’s start with the most obvious question. (more…)