Why Your Business Needs a Digital Marketing Review

Why Your Business Needs a Digital Marketing Review

When was the last time you conducted a digital marketing review for your business? Last year? Back in 2022? Never? If you’ve not looked at your digital marketing landscape for a while, then it’s time to conduct a digital marketing review. You’ll be glad you did… What is a Digital Marketing Review? A digital marketing […]

Google I/O 2023: Generative AI and the Future of Digital Marketing

Google I/O 2023 and generative AI in search for digital marketing.

Today’s 2-hour long Google I/O 2023 was greatly anticipated, with much speculation in the SEO community about the search giant’s presentation. After attending online, Google’s messaging was very clear. But first, a little background… Google Catchup On 2nd November 2022 at Microsoft’s Ignite keynote, their CEO, Satya Nadella, boasted that their search engine, Bing, is […]

We Need to Talk About ChatGPT, Bard, and AI in Digital Marketing

The Most Valuable Tools at Our Digital Agency

Ever since OpenAI’s ChatGPT was unleashed on the world in late November 2022, there’s been no end of discussion about the tool. Within little over three months, ChatGPT became the fastest growing tool ever with over 100 million users. In the short time since its launch, there’s been a race to use ChatGPT for all […]

Google I/O 2022 and the Future of Digital Marketing

Google I/O 2022 and the Future of Digital Marketing

At yesterday’s Google I/O 2022 developer conference, the company revealed a number of plans for upgrades to both search and Maps, hinting at a greater use of augmented reality. Google also announced new hardware in the shape of the Pixel 7 Phone, Pixel Watch and Pixel Buds Pro, all designed, it seems, to greater rival […]

The Digital Marketing Retainer: What’s in it?

What's in a digital marketing retainer?

We’ve spoken before about the digital marketing retainer. In particular, we discussed the notion that pay-per-lead models are more sales-oriented than marketing-led, and that’s a noble direction. However, businesses that form a trusted partnership with a design and digital agency like to know exactly what they’re getting for their money. That’s exactly what the digital […]

What is Evergreen Content in Digital Marketing?

Evergreen content in digital marketing.

Evergreen content definition: Evergreen content is quality web content that stays fresh and relevant no matter when it is consumed. The Oxford English Dictionary defines evergreen as: A person or thing of enduring freshness, success, or popularity. At Clever Marketing, one essential aspect of the digital marketing strategies we develop for our clients is that […]

SEO, Web Design and Content: The Winning Combination

SEO, Web Design and Content: The Winning Combination

Designing and developing websites is both an art and a science. As an art form, web design is about being immensely creative whilst harnessing raw artistry into the disciplines of the graphic design world. The science side is in the technicality of developing a website that displays correctly across multiple devices, functions well for all users and succeeds in driving the goals of the website owners.

The Third-Party Cookie-less Future

The Third-Party Cookie-less Future.

Third-party cookies are “going away” in 2022 and digital marketers need to both understand and prepare for the cookie-less future…