The Digital Marketing Retainer: What’s in it?

digital retainer

We’ve spoken before about the digital marketing retainer. In particular, we discussed the notion that pay-per-lead models are more sales-oriented than marketing-led, and that’s a noble direction. However, businesses that form a trusted partnership with a design and digital agency like to know exactly what they’re getting for their money. That’s exactly what the digital […]

What is Evergreen Content in Digital Marketing?

Evergreen content in digital marketing.

Evergreen content definition: Evergreen content is quality web content that stays fresh and relevant no matter when it is consumed. The Oxford English Dictionary defines evergreen as: A person or thing of enduring freshness, success, or popularity. At Clever Marketing, one essential aspect of the digital marketing strategies we develop for our clients is that […]

SEO, Web Design and Content: The Winning Combination

SEO, Web Design and Content: The Winning Combination

Designing and developing websites is both an art and a science. As an art form, web design is about being immensely creative whilst harnessing raw artistry into the disciplines of the graphic design world. The science side is in the technicality of developing a website that displays correctly across multiple devices, functions well for all users and succeeds in driving the goals of the website owners.

The Third-Party Cookie-less Future

The Third-Party Cookie-less Future.

Third-party cookies are “going away” in 2022 and digital marketers need to both understand and prepare for the cookie-less future…

Google Page Experience Update Expected in June 2021

What’s So Important About Having A Blog? Hampshire SEO agency Clever Marketing discuss

Back in early May 2020 Google announced Core Web Vitals, a set of technical metrics for websites to gauge user experience. The launch was initially due to be in May 2021 but has now been put back to June 2021.

Recipeasly: A Lesson in Digital Disruption

Recipeasly. We're Sorry.

“Digital disruption” has been a popular topic in recent years with technically-savvy businesses looking to use digital technology to change the status quo. But what exactly is digital disruption?

Collaboration: Digital Marketing Agencies & Clients

Clever Collaboration: Digital Marketing Agencies and Clients

Why Digital Marketing Agencies and Clients Should Work Together for Success. Have you worked with a marketing agency recently? If not, you may find that the world of marketing has changed. And I don’t just mean that it’s gone digital. It’s no longer about sending out a brief and waiting for a piece of work […]