A GCA appointed marketing agency
built for the public sector.
We are Clever Marketing, a public sector digital agency based in Surrey. We help councils, NHS trusts and government organisations communicate clearly, connect with communities and build lasting trust. Graphic design, web development, SEO and paid advertising. Done properly.
We are GCA appointed and
ready to engage.
We are listed on GCA frameworks RM6124 and RM6237. Our services can be procured through either, removing the need for a full competitive tender in many cases. Central government and ALBs should factor in Cabinet Office approval for AMC spend of £100,000 or over.
What working with a
public sector specialist looks like.
Not every agency understands what it means to work in the public sector. The scrutiny, the procurement rules, the need to reach audiences spanning every demographic and level of digital confidence.
We do.
We cover graphic design and branding, web development and SEO. Whether that is a local government campaign, an NHS digital project or a central government website, we bring the same expertise to every brief.
Not just an agency.
A team that actually gets the public sector.
Clever Marketing, now based in Camberley, Surrey, was founded in 2007 and has spent years building expertise in one particular area: helping public sector organisations communicate better, reach wider audiences and get more from their digital and graphic design presence.
That focus is intentional. Working in the public sector is different. The procurement rules, the accessibility requirements, the need to communicate across communities with wildly different needs and levels of digital confidence. The pressure to justify every pound of spending to decision makers and stakeholders.
Generic agencies often underestimate how much of that context they need to carry before they can be genuinely useful. We carry it from day one.
Our team covers graphic design and branding, web development, SEO and paid advertising. That breadth matters because most public sector communications requirements do not fit neatly into one discipline. A website project needs SEO thinking. A campaign needs design and digital working together. Having those capabilities under one roof means fewer handoffs, fewer briefing cycles and more coherent work.
We are based in Surrey but the work is UK-wide. Local councils, NHS trusts, central government departments, housing associations, universities, emergency services. We have worked with organisations of all sizes and all levels of procurement sophistication, from teams running everything through a single framework call-off to organisations managing large multi-year programmes.
We know the pressures you are working under.
Tighter budgets. Increasing scrutiny. The pressure to reach diverse communities with the right message. Generic agencies rarely cut it. You need someone who already knows your world.
Reducing procurement complexity
Frameworks, compliance and internal approvals take time you do not always have. Our GCA appointed status removes a significant chunk of that complexity from day one.
The services we deliver for public sector organisations.
Here is the work we most often deliver through the Communications Marketplace.
Graphic Design and Branding
Public awareness campaigns, full brand identity, accessible design for print and digital. We design work that serves real audiences, which means clarity, inclusivity and WCAG compliance come before aesthetics. Prospectuses, annual reports, infographics, campaign assets, templates, collateral. Scoped properly, delivered on time.
Web Design and Development
Public sector websites need to be accessible to everyone, compliant with government standards and straightforward for your team to manage day to day. We build to WCAG 2.1 AA as standard and work across a range of CMS platforms. New builds, redesigns, CMS migrations, accessibility remediations, and ongoing development support.
SEO
If people cannot find your services online, they cannot use them. We work on the technical foundations, the content and the authority-building that moves public sector organisations up the search results that matter to their communities. Audits, targeted improvements, long-term programmes. We focus on the searches that drive real service uptake rather than vanity metrics.
Paid Digital Campaigns
Paid search and paid social with clear objectives, proper measurement and transparent reporting that shows exactly what public money achieved. Seasonal campaigns, service launches, recruitment advertising, and public health messaging. We plan, buy and optimise compliantly and without unnecessary agency mark-up.
What you get when you
work with us.
Here is what actually sets us apart from other agencies.
1.
GCA appointed and procurement ready.
Listed on GCA frameworks RM6124 and RM6237. Less time-consuming admin, more project delivery. Compliant, auditable, straightforward.
2.
Human first, results driven.
We genuinely care about the organisations we work with. That shapes how we work and how much we invest in getting things right.
3.
We speak plain English.
No jargon. No impenetrable reports. Clear language so your team is always aligned and confident.
4.
Accountability built in.
Transparent reporting and measurable outcomes on every project. We make justifying investment easy.
From local government to
national agencies.
We work with public sector organisations of all sizes across the UK.
Sector list:
- Local councils and authorities
- Central government departments and agencies
- NHS trusts and healthcare organisations
- Education institutions including universities and colleges
- Emergency services
- Housing associations and registered providers
- Charities and not for profit organisations
- Non departmental public bodies
- Police and crime commissioners
- Combined authorities and mayoral offices
What our clients say
Businesses we've helped grow. In their own words.
Over the years we’ve worked with organisations of all shapes and sizes, from small independents to large teams with complex sign-off processes, across a lot of different sectors. Here’s what some of them say about working with us.
Our frameworks
We are on the frameworks.
Your procurement team knows what that means.
Clever Marketing is appointed on two Government Commercial Agency frameworks. That gives your organisation a fast, fully compliant route to engaging us without the time and cost of a standalone procurement exercise.
RM6124 - Communications Marketplace
The Government Commercial Agency Dynamic Purchasing System for marketing and communications work. Use the marketplace to shortlist us, run further competition and engage us compliantly for the work you need. Covers the full range of marketing and comms disciplines, no fixed end panels and open to any public sector body.
RM6237 - Low Value Purchase System
The Government Commercial Agency framework for below-threshold requirements. A faster, simpler route for focused lower-value work where a full competitive process is not required. Ideal for teams who need to move quickly on a well-scoped brief without significant procurement overhead.
Not sure which framework is right for your project?
We are on both and have no interest in pointing you toward one over the other. Tell us what you need and we’ll give you a straight answer.
The next step
It’s time to be more clever with your marketing.
Ready for an honest look at where you’re at, what’s possible, and what it’d take to get there?
The first conversation costs nothing, no obligation. If we’re the right fit, we’ll both know quickly.
On our discovery call we’ll cover:
- The campaign or service you need people to take up, and how uptake is currently measured.
- Where the website or brand is failing people who need to use the service.
- Accessibility obligations and where the current estate stands against them.
- Which framework route fits, and whether the timeline works against your budget cycle.
Fill in the form and we’ll be in touch to find a time that works.