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Navigating Digital Growth: Clever Marketing’s Collaboration with Shipnet
Shipnet’s relationship with Clever Marketing commenced in 2022 as a notable milestone on their digital journey. Although Shipnet had a solid company web site, their total digital footprint was minimal, thus their lead flow within their acquisition pipeline was extremely low. Being aware of the increasing significance of online presence and lead generation as key differentiators within the highly competitive shipping software industry, they were looking for a strategic partner to reach out to more people and to open up new avenues. This first outreach presented their desire to transcend a dormant web existence and to resolve the essential challenge of poor lead generation.
Lost at Sea in a Competitive Market
When Shipnet came to us in 2022, they had a solid product and a genuinely impressive maritime software platform in ShipnetOne but virtually no digital presence to show for it. Brand awareness was low, leads were almost nonexistent, and their acquisition pipeline had stalled. Operating across global markets made things even more complex, with regional budget differences and varying audience behaviours all adding to the puzzle. They needed more than a quick fix. They needed a proper strategy, one that could cut through a competitive industry and consistently put them in front of the right decision makers at the right time.
The Solution
Setting Sail with Smarter Campaigns
We got to work building a multi-platform paid campaign strategy across Google, Microsoft Bing and LinkedIn, combining targeted brand awareness activity with product-focused campaigns for ShipnetOne specifically. Precise audience segmentation was key here (maritime software is a niche world and generic targeting simply doesn’t cut it) so we invested real time in understanding Shipnet’s buyer and crafting messaging that would land. We also tightened up their digital infrastructure, putting rigorous tracking solutions in place and ensuring full cookie consent compliance. The results speak for themselves: a tenfold increase in site traffic, 50 times more quality leads, and 30 or more MQLs coming through every quarter. Shipnet went from a quiet corner of the internet to one of the most visible names in their space.
The numbers tell a story. The work behind them matters more.
50X
10× more traffic and 50× more leads.
30+
30+ MQLs each quarter.
100%
Shipnet elevated from low visibility to a recognised industry voice.
What our client’s saying…
I started working with Clever Marketing in June 2022, after their MD Brian Woodcock was recommended to me. They have been working on PPC campaigns internationally since, both Google and LinkedIn. From the initial discussion to understanding our business, through to research and setting up all the campaigns and their ongoing management support and regular meetings, all of this and their ideas have made such a difference to our business, we enjoy several new leads each month. If you are looking for an agency that do exactly what they say they will deliver then I have no hesitation in recommending them.
Marketing Director
The Result
The Tide Turned. The Numbers Proved It.
The numbers tell a pretty compelling story. From the moment our campaigns gained momentum, Shipnet’s digital presence transformed completely. Site traffic increased tenfold and leads? They grew by 50 times. Not a modest uplift, not a gentle improvement… fifty times more quality leads flowing into a pipeline that had previously been running on empty. For a business operating in a niche global market, that kind of growth doesn’t happen by accident.
The consistency is what really stands out though. Quarter after quarter, Shipnet now receives 30 or more marketing qualified leads, giving their sales team a reliable, predictable flow of genuine opportunities to work with. Brand awareness shifted from virtually zero to a recognised and respected voice within the maritime software space. What started as a conversation about fixing a stagnant pipeline became something far bigger, a platform for international growth that continues to deliver.
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